No we’re not talking about the Robert De Niro movie. I’m going to give you a real world situation, and I want you to analyze the customer service of this employee – Frank the building inspector.
Frank looked at his list of inspections for the day and cringed at the first one on the list. “What a way to start the day,” he murmured. “Waynesville Brothers Contracting. I can’t stand those guys. They’re always trying to get away with stuff. Drives me crazy.”
As Frank started out to the job site, he grew more irate about the conversation he anticipated having. When he got there to do the inspection, the site manager was a new guy named Pete. Frank immediately went up to Pete and introduced himself by name. Pete responded “it’s good to meet you.” Frank responded gruffly, “I won’t be here long hopefully. I’ll let you know what I find out.”
Soon Frank started the inspection, and as was usually the case with Waynesville Brothers Contracting, he found lots of issues. But for a first inspection, it wasn’t quite as bad as normal. When he went back to Pete, he interrupted Pete’s discussion with a subcontractor and said, “I’m ready when you are to go over this stuff.”
Pete asked “How did we do?,” and Frank responded “let me go through the list – there’s several items to address.”
As they walked through the items, Pete asked several questions. Whereas he was an experienced manager, he had moved to the East Coast within the past year from the Midwest, and he wasn’t as familiar with the State code. When Frank realized this, he slowed down on his review of the items, and he clearly stated why some of the items were in violation of code.
At the end, Frank said, “do you have any more questions, Pete?” Pete said “Nope, I’ve got it.” Frank said, “then let me give you a number to call and a website when you’re ready to schedule the re-inspection.” After providing the information, Frank said, “good to meet you. Have a good one,” and he left.
Now for the analysis. . .
What did Frank do right? What did Frank do wrong? Analyze Frank’s mindset, his terminology, his probable tone of voice, his assumptions, his use of personal names, and his general way of interacting.
While I’m sure you did a great job in analyzing Frank, it’s not always as easy to analyze ourselves. . .but we need to do so. To get better, we have to know the starting point – how we’re doing today.
So analyze yourself after you have a customer interaction. Try to do this at least once per day – particularly with conversations that you can tell – in your gut – did not go well. Ask “What did I do well?” and “What could I have done better?”
To improve, know your starting point. Analyze yourself.