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BRE Company Survey Gain Intelligence on Your Businesses. Who Might Downsize or Leave? Who Has Growth Potential? |
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CSS’ Business Retention & Expansion (BRE) Survey Research involves customizing research instruments to use in surveys or telephone interviews with business leaders that have them evaluate 5 different components of their business needs and satisfaction. Those 5 components address such important questions as:
Based on their responses, CSS categorizes each local business by how much risk we feel there is of near-term (1-2 year) job reduction or company relocation. Then we relate this relative risk to the contribution that the company makes to the community and municipality (often in terms of jobs, taxes paid, fees, etc.). This helps you to prioritize retention efforts and proactive communications that you can make based on a combination of a given company’s risk and its size. One key to a successful survey process is to have a survey instrument that ask questions in such a way as to get at true risk factors and retention drivers. Another key is to dedicate resources to the survey effort and conduct it in a systematic, professional, and efficient way that maximizes response rates. For example, with one of our clients, we surveyed and/or interviewed business leaders at 350+ local companies and identified the retention drivers for each, which were most at-risk of job loss, and which should be highest priority for retention efforts. Then, we recommended to the client an ongoing touch plan with all 350+ clients, but more specifically implementing a call program with those at High risk of relocation or job loss.
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