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Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

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Customer Waits Without the Hate

Posted on July 27, 2010 in Business Advice, Healthcare Please leave a comment

We’ve been saying it for years, and now more studies are beginning to confirm it. While customer wait times can be a cause for frustration and anger, organizations can positively impact the customer’s emotions, even if they don’t shorten the wait.

Take a hospital Emergency Room, for instance – one of the most vivid examples of the aggravation that is long waits. You fell off a ladder or were shot with a BB gun; you have a 103 degree temperature or a pain in your side. There are MANY reasons why you could be in an E.R. without a life threatening condition. Be prepared to wait…and wait…and wait.

In an article titled “ER wait times rise; proper communication soothes dissatisfaction” (http://www.cardiovascularbusiness.com/index.php?option=com_articles&view=article&id=23342&division=cvb&division=cvb), a 2009 study noted that E.R. wait times nationally continue to increase, now standing at 4 hours 7 minutes. That makes that 20 minutes of telephone hold time for your cable company not seem so bad now, doesn’t it? Well maybe it still does.

One interesting fact about the study was that patients who waited 3-4 hours had similar patient satisfaction levels as those waiting less than one hour. How could this be? Well according to the study authors, “frequent, proactive communication improves both the quality of patient care and the manner in which patients perceive their care." The communication helps the patient “understand the processes within the emergency department environment and shows them that staff has not forgotten them.”

Remember, satisfaction in any business is a measure of perception (as much or more than a measure of reality). How can you positively impact your customer’s perception of you and your business? When it comes to wait times, we have a key answer – it’s frequent and proactive communication.

Convey you care by keeping in touch with your customer.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


Decrease Paperwork. Increase Patient Satisfaction.

Posted on June 22, 2010 in Business Advice, Healthcare Please leave a comment

Paperwork – it’s one of the biggest roadblocks to patient satisfaction. You’re having pre-admission testing at the hospital. You’re getting registered for outpatient surgery. You’re there for treatment or a diagnostic procedure. And all the while – in this age of technology – you’re filling out the same information on paperwork over and over and over again.

Processes and the paperwork involved are huge drivers of dissatisfaction in hospitals and other healthcare facilities. The Valley Health System in Nevada is attempting to shorten the timeframe and paperwork involved in checking in for appointments. They’re adopting self-service entry as an option at its five hospitals.

Patients can enter information into a kiosk, sign consent forms, make payments, confirm insurance information, etc. Keep in mind that this essentially automates a manual process, but it does so in such a way as to eliminate some employee instructional involvement with the customers, engage the customer during waits, automatically update information in the hospital’s computer system without the employee having to key the data, and increase quality of data input.

You can draw several conclusions from the www.marketwatch.com article (http://www.marketwatch.com/story/the-valley-health-system-improves-the-patient-experience-with-self-service-check-in-from-ncr-2010-06-22?reflink=MW_news_stmp).

But the main conclusion I want to highlight is this – paperwork is a dissatisfier. Question EVERY piece of paper you create, every manual form you use, every data entry procedure that starts with someone writing information on a piece of paper.

Question EVERY piece of paper. It’s about more than “going green.” It’s about productivity, patient (customer) satisfaction, process quality, and reducing perception of wait time.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


How Credible are You?

Posted on May 28, 2010 in Business Advice, Healthcare Please leave a comment

Granted, customer service is vitally important. We train companies on customer service and promote the importance of it day after day. But in order for the customer to believe what you say and to trust in you, you have to have a certain level of credibility. Remember, in many of these cases, what the customer is thinking about as you’re communicating with them is that they don’t know you, and yet you’re asking them to believe what you’re saying. So how do you overcome this inherent credibility gap?

Some of how you overcome is to use a tone of voice and body language that promote confidence and assuredness. But in many organizations, particularly in hospitals (where you are giving shots and putting patients into MRI scanners and giving them medication), how you communicate can only provide so much of an impact. In these situations, customers need to know your credentials.

Customers need to know if you’ve been a nurse 10 or 15 years; they need to know if you’ve done hundreds of MRIs; they need to know if you’ve drawn blood samples hundreds or thousands of times. Because in many situations, the reason why you’re trying to build credibility is not just to build trust, but it’s also to overcome and eliminate customer anxiety. If the customer knows your qualifications, if they know your experience, they know a little bit of history, then that knowledge can often help to build confidence and eliminate anxiety and concerns.

Make sure that you’re credible by appropriately conveying your experience and training.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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