voice of the customer

Customers Appreciate Your Kindness - 7/7/20


The 3rd grade teacher had a phrase she used with her students. She wanted them to be “kind-hearted.” It was a phrase she used over and over again; no matter what she taught, this was an overriding emphasis on how she would communicate with students and how she expected Read more

6 Common Sense Responses to Customer Service Encounters - 6/30/20


I’ve run into this personally and professionally, and it drives me batty! Sometimes there’s a lack of common sense in the customer service provided by companies. And often that lack of common sense is due to the preference of a business to provide service in a certain method, to Read more

Caring for Co-workers through COVID - 6/23/20


A recent Buffer.com study asked employees who are working remotely due to COVID-19, what was their greatest struggle. While there were many different responses, the Top 2 totaled 40% of the struggles identified - Loneliness and Collaboration/Effective Communication. When you hear something like this - that individuals working remotely are Read more

React, Reflect, Respond - 6/16/20


Sometimes you can’t help it. You gasp. You get upset. You get angry. You have this look of shock on your face. You say something defensive. You react. I love people who are in customer service roles. These are the folks that people say things to in the business world Read more

Serving the Technology-challenged Customer - 6/9/20


The IT helpdesk representative was on a call with a customer, and in trying to troubleshoot an issue, the employee said, “Let’s start by opening Windows.” The customer said “OK,” and there were 2 minutes of silence. The employee twice asked, “Are you still there?” with no response. Finally, Read more

Address the 4 P’s for a Customer-friendly COVID-19 Walk-in Experience


This is not about what is medically most effective – please see the CDC for those guidelines.  This is about how to help your customers have a great experience as an onsite visitor at your facility or storefront.  For a comprehensive approach to a customer-friendly COVID-19 experience, address the Read more

The Deeper Reason to Transform the Customer Experience - 6/2/20


Why are government offices putting up plexiglass between their staff and their customers?  Why is restaurant takeout being done in such a way that is contactless and yet still fosters engagement between the employee and customer?  Why have so many traditionally onsite businesses converted to delivery businesses? The answer is Read more

Motivating Yourself when Working Remotely - 5/26/20


For any of us who are working remotely, we are finding ourselves more and more having to be self-motivated. And while many people are naturally self-motivated, others need to have that manager who gives us the encouragement. Many of us need to have that ongoing informal dialogue with co-workers Read more

Defining Organizational Agility in a Time of Uncertainty


You may have heard references in management theory over the many decades about the importance of a business being an “Agile” organization, but oftentimes that is a word thrown out in generalities to illustrate vague points about how organizations should be managed and make decisions.  In this time of Read more

Change Management – Facts about Past Decisions Reduce Fear about Future Decisions


Change can result in fear.  Particularly where change is thrust upon someone very suddenly, it can create shock or disbelief.  Sometimes that change is not something an organization can plan for; it therefore cannot adequately prepare its employees for what’s ahead...at least initially. In this COVID world, Change Management is Read more

Pivot to a Stronger Post-COVID Culture

Posted on in Business Advice Please leave a comment

If there ever was a time for virtually every organization to assess their culture, this is it.  Culture not only drives customer service, but it also drives long-term organizational success.  While leaders can define the Desired Culture and can chart a Vision, leaders typically do very little of the actual work in any organization.  Just think of the math.  In an organization that has only 100 employees, the chief executive does about 1% of the work.

We are not diminishing the importance of the leader as much as we are highlighting the importance of the leader’s role in developing an engaged, productive, and effective workforce.

“This is an opportunity to rethink the future.”

 
Most organizations have been forced to transition because of changes in demand for services, changes in how services are delivered, or changes in where and how employees work.  In other words, the external environment has forced internal change.

This is an opportunity to rethink the future.  This is an opportunity for leaders to take a step back and paint a picture of the future business, the customer’s engagement with that business, and the type of internal culture needed to succeed in that new world.

Four Steps to Plan for Future Success

Here are four major steps to consider today to ensure your organization is still relevant and successful tomorrow:

  • Create as clear a vision of the future customer as possible, including their needs and wants in both services and the service experience.
  • Paint a vision of the services that are going to address the needs and wants of that future customer.
  • Identify the mechanisms that you’re going to use, including processes, technology, and facilities, to deliver those services.
  • Determine the kind of culture you need in order for that delivery approach to meet future customer needs.

 
The front-end key to this overall approach is to incorporate the Voice of the Customer to ensure you are creating this new Service System based on customer needs, issues, and goals.  Don’t create a strategy in a vacuum.

The back-end key to this approach is to clearly work with staff to educate them on the future of the customer base and the future of the organization, and include them in the discussion of the desired culture and how to make that culture a reality.

This is a time to strengthen the culture, and to strengthen it you may need to pivot from where you’ve been in the past to where you need to be for future success.


The Approach to Redesigning the Clippers Fan Experience

Posted on in Business Advice, Sports Please leave a comment

Blog 10-22-14Steve Ballmer made billions with the technology giant that is Microsoft, but with his latest massive personal investment (his purchase of the NBA’s Los Angeles Clippers), Ballmer is targeting something where technology is not the focus. According to the article Clippers 2.0 to be big on ‘fan experience,’ Ballmer says, Ballmer is focusing on the fan experience. He’s got a winning team, a top coach, basketball superstars…and he’s focused on…the fan experience. You may ask “Why,” but I’m going to ask “How?”

“You’ve got to think about what things are like in the arena. You’ve got to think about what things are like in the community, on the broadcast and what things are going to be like on the phone, on the go, on the PC, whatever,” Ballmer said.

He’s taking a look at the experience from the customer’s perspective – what do the fans see at the Staples Center? How does the community perceive the organization, what is life like in the community, and how does the community experience the Clippers?

In other words, to gauge the experience and learn how to improve, you must first know your customer and know how your customer experiences the organization.

This is a core concept that is not understood by enough sports organizations. Too many companies take their MBAs, their Doctorates, and their decades of business acumen; then, they decide to assume what would make a great experience, because they know best. They create new product-oriented concepts and push them to the customers, because they’re more creative. They design the perk or the benefit or the marketing scheme, because they’re just smarter.

But those that really know best and really are the smartest do this – they see the business through the customer’s eyes. They identify core customer needs and customers’ decision-making factors in determining whether to come back or spread positive word-of-mouth. They listen to the Voice of the Fan, and they act to give the fan what they desire.

If you’re looking for a smart strategy for building your fan experience, start by surveying and talking to fans, seeing the experience through their eyes.

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