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Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

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A Flurry of Best Practices – 4/8/14 TOW

Posted on April 8, 2014 in Customer Service Tip of the Week Please leave a comment


In less than ten minutes, I saw a flurry of customer service best practices. They were all performed by someone named Linda, and here’s what happened…

I was at the Miami airport for the first time in years, not remembering much about how to get to ground transportation, let alone how to find the shuttle service the hotel recommended.

When I located the shuttle kiosk outside the terminal, I experienced and witnessed Linda – the dispatcher – weaving some wonderful customer service.

As she was helping a man and his young son when I walked up, she engaged me with a smile and asked where I was heading. She responded “Great! I’ll help you as soon as I’m done helping this gentleman.” Linda asked the father if she could give his son a piece of candy; the dad confirmed that was fine; she gave the boy a piece of wrapped candy, the child opened the wrapper, and he quickly dropped the candy on the ground.

“Please don’t eat it,” Linda said. “I don’t want you to eat that, and I don’t want you to be sad. Here’s another one.” She gave the child a new piece and picked up the one that dropped.

As she helped me, she confirmed the details, mentioned the price, and wrote it on my receipt along with the shuttle number. She told me the driver would take care of my luggage, told me it would be a five minute wait and a 25 minute drive, and completed the scheduling. She said that I could pay the driver, and she noted how his credit card machine would look. She set every expectation, and Linda twice updated me on my shuttle’s status – even though it was only a five minute wait.

While I waited, another shuttle drove up; she asked the driver where he’d been since she hadn’t seen him in a while – she was concerned about his health. As we were waiting, she engaged a policeman riding a Segway for chit-chat and did the same with a nearby Taxi dispatcher. She also had time to toss some bread on the ground for some small birds, and when she caught me watching her feed them, she smiled with a sheepish grin.

I was around her a total of 8-10 minutes, and in that short time it was clear that Linda was personable, proactive, pleasant, and professional. She managed my expectations, conveyed caring for co-workers and others, took personal interest in a small child, and was productive the entire time.

Sometimes a few minutes can result in a flurry of customer service best practices.

Let’s all learn some lessons from Linda.


Anatomy of a DMV Experience – 3/25/14 TOW

Posted on March 25, 2014 in Customer Service Tip of the Week Please leave a comment


The Department of Motor Vehicles (DMV) employee was very nice and patient with me on the phone. I’m sure that any supervisor that was listening in on the call would give the representative good marks for addressing my need and thanking me for my call.

But it was a horrible experience. Why?

As Paul Harvey would say, “Here’s the rest of the story.”

A friend had just recently received a car from a relative, and it had a 10-day temporary authorization to drive without an inspection. Prior to getting the car inspected, my friend unexpectedly got very sick (she is well now, thank goodness), and my friend was afraid that she’d miss the deadline to get an inspection. So she asked that I call to see if she could get an extension:

  • Call #1 – I went to the State DMV website and didn’t find the answer, but I did find a phone number to call. The recorded message asked me to wait and gave no specific expected time for the call to be answered. I waited on hold for 10 minutes and then hung up.
  • Call #2 – I called a local DMV office (let’s call this Office “A”); after 8 rings, it started to buzz like a fax machine; I hung up.
  • Call #3 – I called another local DMV office (let’s call this Office “B”); it rang busy.
  • Call #4 – I called a 3rd local DMV office (let’s call this Office “C”); there was a pleasant message noting whether they would accept payments; they suggested I press “0” for Operator; so I pressed 0 and got a busy signal.
  • Call #5 – I called Office “C” back a few minutes later, thinking that maybe they didn’t have a call queue; after the pleasant message, I pressed 0 and got a busy signal.
  • Call #6 – I called Office “B,” hoping that it too just was overloaded and maybe didn’t have a call queue; it rang busy again.
  • Call #7 – I called Office “A,” and – again – after 8 rings, it started to buzz like a fax machine; I hung up again.
  • Call #8 – I called the State DMV again, and – after 14 minutes – the representative picked up the call as I noted at the beginning of this Tip.

We cannot assume that because one conversation went right on the phone that the customer had a great experience. For all we know, the customer may have had 7 bad experiences before that one conversation that went right.

If this was a private business, I wouldn’t have called 8 times; I would have gone to a competitor, and just like the DMV, they never would have known why.

Mystery Shop your services, or ask the customer about their experience. Never assume that because one moment-of-truth went right that the overall experience worked for the customer.

Know what you’re missing about the full customer experience.

 


C.A.R.E. for Customers – 2/11/14 TOW

Posted on February 11, 2014 in Customer Service Tip of the Week Please leave a comment


In our analysis of customer satisfaction data for a client recently, we identified the survey attributes which had the strongest correlation to the customer’s feeling that the organization cared about them as an individual.

These “Care Perception Drivers” fit nicely into an acronym (C.A.R.E.), and we shared the analysis in a brief educational session with our client. Maybe these tips can help you, too:

  • C = Communicate before and after the transaction. The customers appreciated it when the employees engaged them upfront and proactively thanked them or addressed them in follow-up communications after the transaction. It’s not just about the task; it’s the start-to-finish experience.
  • A = Ask them about themselves and their situation. Customers perceived that the employees cared if they were inquisitive and sought to learn about what made that customer unique.
  • R = Relate on their level. The customer cares about the customer, so relate to them in a way they’re comfortable – with your tone and body language, tailoring your style to appeal more to them.
  • E = Educate them on how to have a great experience. Customers aren’t usually experts in your business – you’re the expert. So they appreciate tips or directions that can maximize their enjoyment.

When customers feel that you care, they’re more likely to come back to you, to be open to your suggestions, and even to cut you some slack when something goes wrong.

Ask yourself “Have I conveyed I C.A.R.E.?”


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