hawthorne’s pizza

How to Avoid “Groundhog Day” - 11/3/26


It’s Groundhog Day, where you’re living the same day over and over and over again. You have heard basically the same complaint from 4 different customers in the past week.  The bill is incorrect or confusing, and you’re having to spend a ton of time explaining things to the customer. You’ve Read more

Beware of Scary Telephone Customer Service - 10/27/26


As we near the Halloween holiday in the United States, it seems appropriate to discuss examples of scary customer service, particularly on the telephone.  Here are a few common issues that frustrate and annoy customers.  These are experiences to avoid delivering, and alternatives to adopt: The customer calls, describes their Read more

The Art of the Successful Script - 10/20/26


You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for. These are all valid Read more

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Be an Everybody Business

Posted on in Business Advice, Carolinas, World of Customer Service Please leave a comment

Pizza…Yum! I was getting a takeout order at Hawthorne’s Pizza in Charlotte, NC, for the first time. As I walked in, the hostesses greeted me with a smile, asked how they could help, and showed me to the counter where I could pick up my order. As I approached the counter, two staff walking by made eye contact, smiled and said hello. I was greeted by an employee at the counter who asked how he could help – he smiled, confirmed my order, noted he’d get my order together and get right back to me. As I stood for a few seconds, I noticed that ALL the employees were moving, working, processing orders, taking food out to the tables…and smiling.

They were having pleasant conversations with each other and operating efficiently at the same time. Another employee walked up to me and asked if I had been helped. When the individual who was getting my order came back, he took the credit card, engaged me in light discussion, and closed the conversation with a smile and appreciation.

As I turned to walk away, another employee walked past me, made eye contact, smiled and said hello, and as I walked out of the restaurant, the hostesses smiled again, thanking me for coming in, and holding the door open for me.

I was in the restaurant less than 5 minutes, but one thing was obvious. This was an “Everybody Business.” Everybody smiled. Everybody worked efficiently. Everybody engaged me. Everybody seemed to be having fun with what they were doing and/or with each other.

When you experience an Everybody Business, you have to realize that this is not by accident. It’s by design. To have everybody operating in the same positive manner – naturally, smiling, engaging customers – that happens only because management wants it to happen. They hire staff with that attitude, train them on how to interact, and model those behaviors themselves.

They don’t leave it to chance that you’ll get good service with Employee “A”, but you could get bad service from Employee “B”. They don’t want that risk. They want to be an Everybody Business so that every customer has the same great experience.

Be an Everybody Business.

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