World of Customer Service

I Think I Think is Wrong - 10/20/20


I think that’s not going to be feasible.  I think we can do that.  I think you’re on the right track.  Methinks thou dost protest too much. Please forgive the Shakespearean reference, but it seems to fit well here.  When we are talking to co-workers and customers, and we’re giving Read more

Be Slowest, and Be the Best – Chick-fil-A - 10/13/20


About one week ago, the Atlanta Journal-Constitution had an article that analyzed the results of a SeeLevel HX research engagement on the customer experience at fast food restaurants.  The results were seemingly contradictory.  The fast food chain with by far the overall best drive-thru experience was Chick-fil-A, and yet Read more

Connect During Customer Service Week - 10/6/20


It’s Customer Service Week…woohoo!  This week should be all about the customers we serve and the staff who serve them.  This should be about conveying we value other people, and – hopefully – having other people convey that they value us.  It’s a week about people – about us. This Read more

Temper the Tone of THE VOICE - 9/29/20


The television show The Voice is a singing competition.  The opening episodes of every season begin with individuals singing while judges have their backs to the singer.  The judges can’t see the singer, so they are evaluating the performer purely based on their voice. Oftentimes, when the judge turns around, Read more

Keep On Going - 9/22/20


Thomas Edison once said “Many of life’s failures are experiences by people who did not realize how close they were to success when they gave up.” You are close to success – Keep On Going. Winston Churchill once said "If you’re going through hell, keep going."  This quote has been taken Read more

Lessons Learned for COVID Era Sporting Events


Since the sports world has begun inviting fans back to their events on a limited basis, CSS has been fortunate to work on multiple events with our sports clients.  Much of our work is fan research-oriented, where before or after events, we are engaging fans to identify expectations, potential Read more

Create a Common Definition of Customer Service - 9/15/20


Peter, Paul, and Marie are co-workers. They are all customer service representatives.  When Peter thinks of good customer service, he defines it as being friendly to the customer. “And I am friendly,” Peter says.  “That’s why I don’t know why they send me to customer service training.” Paul thinks customer Read more

COVID-19 Demand Management Strategies for Customer Service Channels


We all want demand for our products or services.  This helps us to generate revenue and to provide something of value to our customers and communities.  But customer demand does not strictly relate to products and services.  Demand also relates to communications, information, issue resolution, education, and other aspects Read more

Hard work never killed anybody, but why take a chance? - 9/8/20


This is a quote by Edgar Bergen.  He’s one of the most famous ventriloquists of all time, but I guess he wasn’t necessarily one of the hardest workers of all time.  By sharing this quote, I am not supporting the idea that we shouldn’t work hard…or am I? We only Read more

Reach Out More for COVID-19 Customer Retention


Ever since the Coronavirus pandemic became a reality for individuals, their communities, and their countries, it became clear that people were going to be hurting…that lives were going to be changing…that the realities of the past were going to be very different from the current and near-term future realities. When Read more

Higher Ed – All About Customer Service for Student Success?

Posted on in Business Advice, Education, World of Customer Service Please leave a comment

blog-10-5-16I was presenting results of mystery shopping research years ago to a Higher Ed client.  There were about 150 people in the room, and in the middle of the presentation, two professors stood up on opposite sides of the auditorium and starting yelling at each other.  They were arguing over whether students should be viewed as customers.

Without rehashing the details of that conversation 10+ years ago, let’s juxtapose that visual to the visual of Universities looking at customer service as a key to Student Success.

The transition is starting to happen – even in Higher Ed.

In the article Customer Service May Be A Key Ingredient To Increasing Successes And College Rankings Without Increasing Costs, the author highlights all the many initiatives that colleges and universities have underway to maximize student retention, graduation, and other measures of Student Success.

She states “Many schools are creating infrastructures that consider its students as customers; it wants its students to feel that the University is working for them rather than against them. This manifests itself in how students are treated in all aspects of their interactions with their university. It includes attention to course scheduling, ease of registering for courses, early provision of financial aid packages, etc. They want to make sure that students have a good experience.

She offers as an example “Too often, classes are scheduled for the convenience of the faculty rather than the student resulting in most courses being scheduled between 10 and 4 Monday through Thursday resulting in conflicts for students when many of their classes are scheduled at the same time.

The author highlights a University that has hired an executive to oversee the student experience strategy and to develop metrics to gauge performance.

Just as with any organization/business, it’s not all about the Education or the Price that keeps the student in school or facilitates their graduation.  Sometimes it’s conveying to the student that they’re valued, and customer service in the development of organizational strategies and the 1-on-1 Moments of Truth where those strategies are implemented can be the difference between a student feeling valued or looking elsewhere.

Use customer service strategies and techniques to show you value the student.

Would you like to learn about how CSS helps Education-industry organizations succeed?  Visit http://cssamerica.com/education-industry/


Government Opinions Driven by Bad Customer Service

Posted on in Business Advice, Government, World of Customer Service Please leave a comment

blog-10-3-16Have you ever had an issue with your water bill?  How about the appraised value of your home?  Concerned you’re overtaxed?  Did the building inspector fail to show up as planned?  Did the City leave your yard in a mess after digging up a water line?

These are all negative situations with local governments, but they don’t have to be entirely negative experiences.  There are 350 million people in the U.S., and local governments interact with all of them, so there are going to be issues, but often opinions of the government are not formed based on the issue itself.  Opinions are largely formed based on the employee’s reaction to the complaint.

In the article Water bills: City Council ‘displeased’ with customer service, numerous complaints about customer service at the City are noted.  However, although the situations dealt with unexpectedly high water bills, the complaints that rose to the level of City Council were about the City’s handling of the issue.

Customers complained that their issues were “ignored and brushed off by city employees” and “employees have (had) a short temper.”  And one Councilman noted “The thing about customer service is, if you have one bad experience, that’s what gets out.”

Unfortunately for local governments, their reputation for serving the community isn’t determined similar to many private sector businesses who try to “delight” the customers or create the “WOW” experience.

Reputation is created in the responses when questions and issues arise.

What is your organization’s response plan? How do you deal with the irate customer or the complaint?  How are staff trained, and what tools are they given to rectify the situation?

Don’t just focus on the creating the WOW.  Create a plan and an organizational personality that shines greatest when the complaints come flooding in.

Interested in learning how CSS supports local government customer service?  See more at:  http://cssamerica.com/government

 


Find Assets that Build Fan Affinity

Posted on in Business Advice, Sports, World of Customer Service Please leave a comment

blog-9-30-16What do football fans care about other than winning?  Lots.  Some care about having a kid-friendly environment, some care about being treated special – that customer care, and some care about food!

To some it’s the halftime show and to others it’s knowing the direction of the team – hopefully a positive direction.

So it’s important to highlight an organization like the University of Kentucky as noted in the article UK football season ticket holders tour practice facility.   They didn’t get to tour the Chancellor’s office or take home any championship trophies; it was JUST a practice facility.

But to some fans, it was something special, unique for them, something that shows the direction of the team, something that proves a future investment, something that tightens that relationship with the program.

So what are your organization’s assets?  What are those events, activities, facilities, or awards that could be leveraged to build relationships and make the renewal process flow easier?

You can’t control what happens on the field, but you can control much of what else drives relationship and renewals with STHs.

Find your organization’s assets, and use them to make fans feel special.

Want more ideas?  See what CSS can do for Sports Organizations at:  http://cssamerica.com/sports 


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