Education

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

Higher Ed – All About Customer Service for Student Success?

Posted on in Business Advice, Education, World of Customer Service Please leave a comment

blog-10-5-16I was presenting results of mystery shopping research years ago to a Higher Ed client.  There were about 150 people in the room, and in the middle of the presentation, two professors stood up on opposite sides of the auditorium and starting yelling at each other.  They were arguing over whether students should be viewed as customers.

Without rehashing the details of that conversation 10+ years ago, let’s juxtapose that visual to the visual of Universities looking at customer service as a key to Student Success.

The transition is starting to happen – even in Higher Ed.

In the article Customer Service May Be A Key Ingredient To Increasing Successes And College Rankings Without Increasing Costs, the author highlights all the many initiatives that colleges and universities have underway to maximize student retention, graduation, and other measures of Student Success.

She states “Many schools are creating infrastructures that consider its students as customers; it wants its students to feel that the University is working for them rather than against them. This manifests itself in how students are treated in all aspects of their interactions with their university. It includes attention to course scheduling, ease of registering for courses, early provision of financial aid packages, etc. They want to make sure that students have a good experience.

She offers as an example “Too often, classes are scheduled for the convenience of the faculty rather than the student resulting in most courses being scheduled between 10 and 4 Monday through Thursday resulting in conflicts for students when many of their classes are scheduled at the same time.

The author highlights a University that has hired an executive to oversee the student experience strategy and to develop metrics to gauge performance.

Just as with any organization/business, it’s not all about the Education or the Price that keeps the student in school or facilitates their graduation.  Sometimes it’s conveying to the student that they’re valued, and customer service in the development of organizational strategies and the 1-on-1 Moments of Truth where those strategies are implemented can be the difference between a student feeling valued or looking elsewhere.

Use customer service strategies and techniques to show you value the student.

Would you like to learn about how CSS helps Education-industry organizations succeed?  Visit http://cssamerica.com/education-industry/


Superintendent Promotes Super Customer Service

Posted on in Education Please leave a comment

Blog 1-22-16Students are not customers.  Parents are not customers.  Vendors are not customers.  Co-workers are not customers.

I hear these statements all the time from people in Education who don’t like the concept of customer service – “we’re educators, not customer service reps!”

While it’s true that many in Education are educators, this lack of willingness to embrace the concept of customer service is like a roadblock to a healthy culture internally and respectful and responsive relationships with those not employed by the school system.

In the article Expert: Better customer service one answer to district’s out-enrollment, Newport Independent Schools Superintendent Kelly Middleton talks about the importance of customer service.  He’s in a district with another public school district and a private school nearby – he’s in competition.  In understanding that competitive concept, he looks for how his district can differentiate itself from others – and part of that difference-making equation comes down to customer service.

When Middleton offers examples of customer service, he uses examples of empathy (using the sporks to eat when he’s in the cafeteria with the children), having great communicators assigned with more customer-facing responsibilities (putting the right people in the right positions), and making home visits (going to the child’s home to learn more about them and develop relationships with their family).

Don’t let the term “customer service” keep your organization from serving others.

Interested in improving your customer experience?  Visit the Customer Service Solutions website.


For School Districts, the “Nebulous” is Important

Posted on in Business Advice, Education Please leave a comment

Blog 4-20-15Parent satisfaction and student satisfaction are easily measured. The employment rate of high school graduates and the percentage of graduates moving to college are also easily gauged. The attendance patterns of students and ACT scores are both measurable.

But in the survey results for Springfield Public Schools, there was something overall that was highly important…and highly nebulous.

In a survey of students, employees, parents, and community members, the third most important “measure” of school success was “Communication, collaboration and critical thinking.” This attribute was only less important to respondents than “Highly qualified teachers” and “Employment rate.”

This is important, because when we think of outcomes, we think of graduation, employment, and college entry. But to the stakeholders in this school system, the most important “causes” of these “outcomes” or “effects” were teachers, communication, collaboration, and critical thinking.

When many districts and other educational organizations work to improve student success, they work on the academic rigor, the testing, raising reading or math proficiency, and putting the right curriculums and programs in place.

But people make those approaches work, and what characteristics of the people and the organization make them work? Their communication, collaboration, and critical thinking make them work.

Whenever you launch an initiative to improve performance in your organization, don’t just create the perfect program. Ensure that the people are communicating, collaborating, and asking the right questions to make that initiative a success.

Did you like this post? Here are other Education-related posts:

Learn about our CSS Education services at: http://cssamerica.com/education-industry


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