World of Customer Service

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How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

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The Truth(s) About Customer Service

Posted on December 15, 2009 in Business Advice, World of Customer Service Please leave a comment

Here are a few (nearly) undeniable truths about customer service.

· Customers that you truly have a relationship with are more likely to give you the benefit of the doubt when something goes wrong.

· If customers feel like you listen, they’re more willing to talk.

· It’s easier to keep a customer that will provide feedback (good or bad) than one that never responds to communications.

· For most customers, what keeps them with you is not what got them for you.

· You can’t develop a relationship with a customer if you don’t know much about the customer.

· You can’t find out about customers if you don’t ask them about themselves.

· Companies which want to be great at customer service try to be fair and consistent with customers. In other words, they treat everyone special.

· It’s virtually impossible for any high-level executive to keep a customer. The employees keep the customers.

· Words set expectations, but actions deliver results.

· Don’t buy into the philosophy that “we need to treat our customers as family.” We need to show customers more appreciation than that.

· 50% of great customer service is doing what it takes to satisfy the customer. The other 50% is wanting to do it.

· If an executive doesn’t think customer service is important to the organization’s success, have him sit in a room with a competitor and a key customer and make that statement.

· You can’t control your customer’s opinion of you, but you can control the experiences they base that opinion on.

· If you decide you want to have a great day, you have a much better chance of having one.

Decide to Have a Great Week!

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Break Your Customer Service Season into Quarters

Posted on October 19, 2009 in Business Advice, World of Customer Service Please leave a comment

A quarter is a very interesting thing. A quarter can be a form of money.  A quarter is a time period where public companies report their financials. A quarter is the portion of the pro football schedule where most coaches have divided up their season into four sets of four games each. They do this to best approach a segment of their schedule as well as analyze that segment.

To a business, when it comes to customer retention and growth, a quarter should be equally of interest.

When you are assessing the performance of your business as it relates to customer service, satisfaction, loyalty, and retention-driven growth, you need to also think of your measurements in terms of quarters. Those measures can come in the form of mystery shopping, satisfaction surveys, or focus groups. No matter in what form they come, you need to be evaluating your customer satisfaction at a minimum on a quarterly basis.

Keep in mind that customer satisfaction is driven in any organization by three factors:

  • The Attitudes, Skills, and Knowledge of the employees
  • The Processes within which the customers experience your organization
  • The Products and Services themselves.

So on a quarterly basis, you need to be assessing, analyzing, and addressing these keys to customer satisfaction and loyalty just as you would any other set of key metrics in your business.

Through the different methods of acquiring customer data as referenced previously, and including assessments of internal operational service metrics such as process times, wait times, queue times, first contact resolution, etc., you should have a dashboard of metrics that enables you to quickly see trends in satisfaction, loyalty, and growth.

If you always want to be able to make data-driven decisions that are the best for your company’s future performance, make sure you have hard numbers on such metrics as satisfaction with Attitudes, Processes, and Products.  Make sure you have hard metrics on customer retention rates or attrition rates.  Make sure you have hard metrics on average purchases per customer and frequency of visits.  Make sure you have hard metrics on referral rates from existing customers, and make sure you have hard metrics on the financial impact of each customer to your organization’s bottom line.

You need to manage the biggest component of your top line financials (the customer) at least as well as you manage all those detailed accounts on the expense side of the ledger. Create and utilize customer retention and growth metrics to help guide your company’s planning and performance improvement initiatives.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


What David and Goliath Can Learn From Each Other

Posted on September 14, 2009 in Business Advice, World of Customer Service Please leave a comment

Customer service may be a universal term, but it does not have universal definition. Oftentimes that difference in the definition is based on the size of the businesses.  So let’s look at what the Davids and Goliaths of the business world can learn from each other.

Most small businesses are about client relationships. Relationship building is vitally important to small businesses because they don’t have large budgets for advertising and marketing; so when they get a customer, they must whatever they can to develop relationships with and keep those customers.

Next, small businesses typically have personnel who are easy to get a hold of. If you have a question or you need something, you’re typically no more than a couple conversations away from talking to the company president. When you call in, you’re often talking to somebody who has a vast knowledge of the entire operations as well.

Finally, small businesses work extremely hard to quickly resolve issues – to keep that customer.  Keep in mind that customers – based on many national studies – have a much higher likelihood of repurchase if issues are resolved and resolved quickly.

Large businesses need to do likewise. They need to focus on relationship building, not just transaction closing.  They need to make it easy for customers to get an answer to a question.  And they need to have dedicated resources who can jump on issues when they arise.

But small businesses can also learn from large businesses.

For example, large organizations who are great at customer service have strategies on how to manage customer data, track information on customer utilization of products and services, and retain and grow with those clients.

Large organizations also measure a great deal.  They want to know how the customers feel, so they do customer satisfaction surveys. They want to understand what the customer experience is like, so many do mystery shopping. They measure issue resolution rates and helpdesk inquiries.

Many large businesses also focus heavily on alignment.  They have accountabilities in place for when staff fall short of expectations as well as incentives so that employees will have some reason to exhibit the behaviors with customers that will actually achieve the organizational goals.

Small businesses need to do likewise. They need customer retention and growth strategies.  They need to track customer satisfaction, issues, and other factors so they can make data-driven decisions to continuously improve their customer service.  And they need accountability and incentive pieces in place to align behaviors of staff with organizational goals.

To improve customer service performance, sometimes it helps to look at the nimbleness and personalized characteristics of the small business as well as the structure and data-driven orientation of the large business.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


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