sports | Customer Service Solutions, Inc.

Home  /  Sport Some Customer Perks – 11/14/23  /  sports

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

4 Actions for the Customer - 9/10/24


One way to look at the difference between proactive and reactive is that proactive is something that’s often done before it absolutely has to be done.  Maybe it’s something done that really doesn’t have to occur, but your professionalism takes over, and some action or communication that you know Read more

Don’t Kick the Problem Down the Road - 9/3/24


The error was obvious.  Shania is a clerk at a local government office, and she could tell that something was wrong with the permit request.  She was about to reject the request because the address was invalid. If this would have been handled like the normal process, Shania would have Read more

Reflect the Best of Your Customers - 8/27/24


When Alice walks into a business, whether it’s a restaurant or government building, whether it’s a Goodwill or a grocery store, she has a certain way about her.  She’s the customer, and it’s not unusual to hear her say to the employee:  Thanks for being here today! It’s not unusual Read more

Create Your Personal Motto - 8/20/24


Take a look at these mottos: It’s the real thing. Just Do It. Have it your way. Betcha can’t eat just one. Breakfast of champions. Do you know the companies?  The answers are at the bottom of this tip. So why am I asking you about mottos?  And why do almost all of them make me Read more

•••••

Sport Some Customer Perks – 11/14/23

Posted on November 14, 2023 in Customer Service Tip of the Week Please leave a comment

Of all the industries we work with, the one that talks most about providing perks and benefits to its customers is pro sports.  We’ve worked with NASCAR, MLS, the NBA, and a little bit with the NFL and the NHL.

And most of the teams or organizations will provide their season ticket holders, their account holders with perks. They’re doing this to help the fans feel special but also to engender some loyalty.  Loyalty leads to retention and growth, and, therefore, the strategy is to provide perks to help drive long-term revenue.

If your organization is in healthcare or local government, if you’re in finance, education, manufacturing, retail, or some other key industry, there are still lessons to be learned from these sports perks.  Here are some examples.

Sports clubs offer dedicated client service representatives to their account holders. Your organization could have a dedicated account rep for your customers, as well.  Why tell the customer to call the toll-free number when they could call Janie instead?

Teams provide online account management for dedicated fans. Your organization could have a web portal (or sections of your website) dedicated only to your key customers.  Premium access for your premium people!

Clubs have phone numbers for certain categories of account holders, prioritizing those calls.  Could your company fast-track some process for your key clients?

Sports organizations allow free access to forward tickets to families and friends.  You could provide free access to online webinars or other resources that may be valuable to your customers.

The clubs will offer single game tickets to season ticket holders before releasing them to the general public.  When your organization launches a new service at your facility, you could provide an open house or first access to your longer-term clients.

Clubs offer complimentary tickets for some away games. Your organization could partner with local businesses to provide complimentary products to the customers.

Teams provide invitations to exclusive events.  You could set aside a certain number of seats to grand openings or holiday events just for some key customers.

Perks and benefits can be useful tools in building loyalty and relationships.  Use these examples from sports, and determine how to best apply them to your business to deepen relationships, retention, and revenue.

Sport Some Customer Perks.

Signup for FREE Tips!    Contact Us    More Resources for You    Visit Our Home Page


Find Their Future Motivators – 10/17/23

Posted on October 17, 2023 in Customer Service Tip of the Week Please leave a comment

We’ve provided fan experience and customer retention consulting in professional sports for a couple decades now.  One of our professional basketball clients was the Miami Heat.  We were working with them just a year or so after they had acquired superstar Shaquille O’Neal.  When they signed him, ticket sales went through the roof. That often happens in pro sports – where the superstar will immediately drive higher revenue and attendance.

One of the recommendations we made to the team was to make sure they were honing in on those people who bought season tickets right after O’Neal was signed, developing relationships with them, and trying to uncover what else would motivate them to stay.  The main point I was making was that O’Neal was not going to be on the team forever, and you don’t want what motivated the season ticket holders to buy tickets (his presence on the team) to be the only reason that they stay as season ticket holders.

You don’t want them to leave immediately after he leaves.

That’s the case with many of our customers.  What motivated them to initially engage our business may not be what motivates them to stay, and oftentimes it shouldn’t be what motivates them to stay.  If a discount or a 1-time feature or benefit is the initial hook, that motivation is fleeting, and we don’t want the customer to flee when that motivation is gone.

One of the key drivers of retention is obviously what brought the customer to your business, but uncover other reasons for them being there.  Ensure that you find out what’s most important to the customer about their engagement with your business, because those reasons, as well, are retention drivers.

Even beyond the reason you acquire their business, make sure you uncover the other reasons why customers stay with you.

Find Their Future Motivators.

Signup for FREE Tips!    Contact Us    More Resources for You    Visit Our Home Page


Why a Home Run Swing Whiffs – 4/18/23

Posted on April 18, 2023 in Customer Service Tip of the Week Please leave a comment

ACME Tree Service showed up at Nancy’s house to provide an estimate for trimming some trees.  The sales consultant looked at the trees and their proximity to the house, and he quickly wrote up a bid.  Heavy trimming on 9 trees.  Heavy price tag.  It was a quick conversation resulting in sticker shock for Nancy.

AAA Trees showed up a little later, and their sales consultant looked at the same situation and the same trees. They asked several questions about the customer’s needs and concerns, their goals and what timing was preferred.  The estimate addressed some precision-trimming on 4 trees, focusing on key limbs that had the greatest needs or issues. The estimate was lower, the conversation was a little longer, but AAA Trees got the business.

As it’s been said, it’s better to have a little bit of something than a whole lot of nothing.  AAA got something out of the meeting.  Nancy got a plan for exactly what she wanted and needed.

ACME went for the home run, and they whiffed – swing and a miss!

AAA went for a Win-Win.  They wanted to find out precisely what the customer wanted/needed, and they provided a plan to address that need.  In customer service, there are lessons to be learned…

Sometimes it’s better to spend a little extra time with your customer, asking enough questions so you can give a more precise answer.  Your solution could be a better fit for the customer’s needs.

Customers are often more satisfied if you paint a picture of precisely what needs to be done and how the action addresses needs.

Finally, you can save yourself time and effort on the backend, if you spend a little more time truly getting to know the customer on the front-end.

Avoid always swinging for the fences.  A few questions and a little patience can lead to frequent singles and doubles.

Signup for FREE Tips!    Contact Us    More Resources for You    Visit Our Home Page


1 2 3 4 5 6 7 8 9 10 ... 15 16   Next »