CSS Sports Services

CSS facilitates customized workshops to develop a Touch Point Plan that targets a series of proactive touches over a 12-month period that nurtures relationships, builds intelligence on the client, increases retention, and drives additional revenue.

If requested, CSS can also work with the client to create a sophisticated tracking system for managers used to set and manage Touch Point goals for staff (what touches, how many, for which types of clients, and when they should occur throughout the year).

We quickly assess how effectively you acquire and use your customer data to develop relationships with clients, renew them, and grow sales with them.

Our combination of management and staff interviews, review of corporate documentation, analysis of databases/systems, and evaluation of retention and sales performance over time enables us to evaluate current performance and map out a detailed plan for systematically improving retention and sales.

CSS conducts surveys (phone and web) with your former account holders. We ask former clients their reason for leaving and their likelihood to consider returning, thereby generating sales leads typically from 70%+ of former STHs.

The results enable CSS to identify current STHs at-risk of non-renewal based on former STH exit reasons. Our proprietary methodology helps to garner a high response rate, STH-specific results, and a plan for improving renewals.

CSS uses its Customer Discovery methodology to acquire valuable intelligence on the fan base including their priorities, satisfaction levels, and basic demographics necessary for effective Fan Retention & Growth.

We link specific responses to specific accounts in our surveys, thereby allowing you to customize relationship development efforts and actions to the individual account holder.