retention

Beware of Scary Telephone Customer Service - 10/27/26


As we near the Halloween holiday in the United States, it seems appropriate to discuss examples of scary customer service, particularly on the telephone.  Here are a few common issues that frustrate and annoy customers.  These are experiences to avoid delivering, and alternatives to adopt: The customer calls, describes their Read more

The Art of the Successful Script - 10/20/26


You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for. These are all valid Read more

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

The Key Building Block for Your Customer Relationship – 10/13/26

Posted on in Customer Service Tip of the Week Please leave a comment

An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those cars, and they put them in glossy brochures to aid sales.  To sell the cars in the end, the manufacturer relies heavily on the suppliers in the beginning.

In our world of customer service, client retention, and fan renewals and growth efforts, we’re not manufacturing a vehicle.  We are building a relationship.  And we have a lot of suppliers of information regarding the customer.  There’s internal data we have on customers, including work orders, purchase patterns, and service histories.

Your BEST Supplier

But the greatest single source of information about the customer is…the customer.  There’s nobody who knows the customer better than the customer themselves.  Fortunately, we have innumerable opportunities to utilize this supplier.  Every communication we have with them is an opportunity for us to document some intelligence on the supplier.  Every email we get from them, every text they send – these are sources of intelligence.

One source that the vast majority of companies underutilize is research.  Many companies don’t survey their customers, and even more don’t track and append those results to the individual customer.  They’re not utilizing that information in future conversations.  They’re not tapping into that supply of information when looking to increase sales, when trying to renew an annual agreement, when sending an email to make it look more personalized – and less like a generic marketing campaign.

With customers being the greatest supplier of information you need to keep them and build your relationship with them, be intentional about how you acquire that information.  Document and utilize what the customer supplies to you to better serve them.

Use the customer as the best supplier of the information you need to build a long-term relationship with them.

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When They Might Walk Out the Door…Permanently- 7/21/26

Posted on in Customer Service Tip of the Week Please leave a comment

Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving.

When we say “Moments of Truth” in customer service, this is about the ultimate Moment of Truth.  They are at a tipping point, and how you handle this conversation can determine whether they stay or truly go.

There are so many factors that are at play that it’s difficult to concisely address them all in a brief tip.  But let’s at least talk about one of the most important aspects to this conversation – finding out the Why.

Consider the Potential Whys

Is it because of a bad or a stale relationship, or maybe issues with a product or service?  It could have been the pricing or technology or perceived lack of value.  Maybe it’s about the customer experience, or a competitor just reached out with some enticing pitch or offer.

Whatever their priorities are – speed, responsiveness, quality, benefits and perks, access, consistency and predictability – they are not being met.

Gather Yourself and Respond

When you’re in this situation, in this Moment of Truth, don’t panic.  Take a deep breath, and professionally and respectfully start searching for the why.  Use phrases like “I’m sorry to hear that this is something you’re considering…” OR “Help me understand…” OR “We definitely would love to keep you as our customer, so please share more about but you’re thinking and some of the reasons for it.”

In other words, convey empathy.  Don’t get defensive.  Seek to understand before making some grand sales pitch.  Convey your desire to keep them as a customer, and gain a deeper understanding of their decision-making process.

When faced with a customer who is stating that they’re getting ready to leave, downshift your emotions, convey your interest in them, and seek to understand.

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When to Avoid the Escalation – 6/16/26

Posted on in Customer Service Tip of the Week Please leave a comment

The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation?

Why You Would Escalate

The first thing to consider is why you would escalate.

Is it that you don’t have the authority or responsibility to make the policy or process exception that the customer requests – or that’s needed to address the issue?

On this particular topic, you may not have the experience or skills needed to identify and implement a resolution.  The customer could demand to talk to the supervisor, and their behavior could be teetering on abuse.

Is the situation too important not to escalate?  Maybe it’s that ultimate keep or lose the customer situation, and the risk is too great not to escalate.

Issues with Escalation

Now, if these are some of the top reasons to escalate the customer contact, it also becomes more clear when to avoid it.  Remember that escalations take more of the company’s time because two employees (you and your boss) are now involved.  Since a handoff is taking place, the customer may have to repeat themselves, so that takes more of the customer’s time and can frustrate them even more.  In the end, your supervisor may get frustrated about being brought into communications that they feel you should be able to address without them.

When to Avoid Escalation

If you have the authority and responsibility to address the issue, if you have dealt with a similar situation before or have the resources handy to guide you through the service recovery process, try to address instead of escalate.  If they’re being aggressive, first use your training to defuse the situation, lower the emotional temperature, and gain some control.  If you feel there’s risk of customer loss but you’re not certain, ask clarifying questions to gauge their concern levels instead of assuming this 1-time issue will be a long-term loss.

Then, if you can’t avoid it, bring in the supervisor, equipping them with the information you’ve gathered so they can more quickly help to resolve.

When dealing with the complaining customer, seek to avoid the escalation.

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