phrases

How to Avoid “Groundhog Day” - 11/3/26


It’s Groundhog Day, where you’re living the same day over and over and over again. You have heard basically the same complaint from 4 different customers in the past week.  The bill is incorrect or confusing, and you’re having to spend a ton of time explaining things to the customer. You’ve Read more

Beware of Scary Telephone Customer Service - 10/27/26


As we near the Halloween holiday in the United States, it seems appropriate to discuss examples of scary customer service, particularly on the telephone.  Here are a few common issues that frustrate and annoy customers.  These are experiences to avoid delivering, and alternatives to adopt: The customer calls, describes their Read more

The Art of the Successful Script - 10/20/26


You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for. These are all valid Read more

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

The Art of the Successful Script – 10/20/26

Posted on in Customer Service Tip of the Week Please leave a comment

You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for.

These are all valid questions, and they’re all scripted.  And there’s nothing wrong with a scripted question.  It usually has a purpose to help you save a little money by using your loyalty card, help the employee pull up your account by getting your birth date, ensure that you found everything you need.

Scripts are not always a bad thing.  They help to standardize the information shared or the information requested.  But they have to be complemented with phrases that convey appreciation for the customer.  They have to be complemented with words that personalize the encounter.  They have to be complemented with a tone and body language that denote sincerity and an interest in the other person.

Therefore, the success of a script is not just based on the specific words used and making sure that they are structured and consistently applied to achieve your organizational goal.  The success is also achieved by the words that are not part of the script, by the way that that script is delivered.

So, focus on the customer when they first come up to you or call you on the phone.  Initiate the greeting, and be self-aware of your body language and your tone of voice.  Utilize their name, and communicate with them in a simple, clear, and effective manner.  Be positive, personalized, and professional in how you deliver your message.  And sprinkle a “Thank You!” or “I appreciate that…” or “It’s great that you…” throughout the conversation.

Master the art of the successful script by mastering what surrounds those phrases.

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Let’s be Clear on Clarity – 6/9/26

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When trying to manage expectations, it’s vital to be clear with the customer.  But what specifically does it mean to be “clear?”

Clarity is in the eyes and ears of the beholder, so what may be clear to one customer may be unclear to another.  However, there are some basic tenets to keep in mind when you’re trying to ensure the customer is clear.

When Customer Education is Needed

Let’s use the example of giving instructions.  These could be discharge instructions given to a patient when they’re getting ready to leave the facility.  It could be instructions to a homeowner trying to understand how to appeal the tax value of their home.  The new season ticket holder account for a sports team could require instructions for how to use the team’s app.

Instruct with Clarity

First, use a multi-mode approach – a mix of verbal and written.  Different people learn different ways, and there aren’t many of us that “get” instructions given in one way one time.  Make sure people have a takeaway to complement and reinforce what you’ve said to them.

Second, add specificity – dates, times, specific URLs, specific guidance on the sequence of tasks.

Third, avoid the confusing terminology.  Eliminate or define acronyms.  Use layman’s terms that a first-time customer would know and understand.

Fourth, limit the verbiage, being as brief as possible.  More information results in more mud that could cloud the waters, making the clear unclear.

Fifth, convey what WILL happen v. what MAY happen, so the expectation isn’t for everything to occur.  That way, they’re not confused if certain steps don’t take place.

Finally, allow time for the Q&A.  One-way communication is not the recipe for consistent clarity.  Allow the person to ask questions or restate their understanding of the instructions back to you.  This is the best way to understand how clear things are in the mind of the customer before you wrap up the conversation.

Be clear on what creates clarity with the customer.

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Finalize the Solution with the 6 Step Checklist – 5/5/26

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In last week’s Tip, we showed why and how to Use the 6 Step Checklist before Resolving the Issue.  We noted the importance of taking 15 seconds to mentally walk through the Who, What, When, Where, Why, and How to feel confident that you know what’s needed to fix the problem.

Similarly, you can use these same steps to confirm that the solution you’ve identified is fully thought through and has the best chance of working:

Who needs to be involved in the solution? Is it something the customer has a part in, are there co-workers involved, and what do you need to do to shepherd this forward? Is there anyone else to bring in the loop?

What are the specific steps that need to be undertaken? What does that mental flow chart of activities look like, and is anything missing?

When do those steps need to occur, and is there any sequence where one activity has to happen before another? We want dependent tasks to be done on a timely basis, but we also want activities to run concurrently whenever possible so we can complete the work as quickly as possible.

Where do the activities need to occur? Is it in a particular location, on a certain web page, via a mobile app?

Why are we doing this? Will this resolve the root cause of the problem so we’re not going to be dealing with this again anytime soon?

How do we ensure that the solution worked? What’s the follow-up process? Are we going to call the customer in a week or two? Are they going to fill out a form to confirm the problem was fixed?

Think through all the potential moving pieces and timelines associated with the solution to ensure there are not any gaps that could cause the ticket to stay open, cause the issue to stay unresolved, or cause the problem to rear its ugly head again.

Use the 6 Step Checklist when you’re finalizing a solution.

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