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Be Amazing - 4/23/24


Watching Michael Jordan steal a pass and then dunk a basketball is amazing.  Taking a rocket to the moon is amazing.  The taste of my mom’s homemade beef soup is amazing. We all have our personal examples of what is amazing.  Usually, it’s something that we cannot comprehend, that we Read more

Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

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Sport Some Customer Perks – 11/14/23

Posted on November 14, 2023 in Customer Service Tip of the Week Please leave a comment

Of all the industries we work with, the one that talks most about providing perks and benefits to its customers is pro sports.  We’ve worked with NASCAR, MLS, the NBA, and a little bit with the NFL and the NHL.

And most of the teams or organizations will provide their season ticket holders, their account holders with perks. They’re doing this to help the fans feel special but also to engender some loyalty.  Loyalty leads to retention and growth, and, therefore, the strategy is to provide perks to help drive long-term revenue.

If your organization is in healthcare or local government, if you’re in finance, education, manufacturing, retail, or some other key industry, there are still lessons to be learned from these sports perks.  Here are some examples.

Sports clubs offer dedicated client service representatives to their account holders. Your organization could have a dedicated account rep for your customers, as well.  Why tell the customer to call the toll-free number when they could call Janie instead?

Teams provide online account management for dedicated fans. Your organization could have a web portal (or sections of your website) dedicated only to your key customers.  Premium access for your premium people!

Clubs have phone numbers for certain categories of account holders, prioritizing those calls.  Could your company fast-track some process for your key clients?

Sports organizations allow free access to forward tickets to families and friends.  You could provide free access to online webinars or other resources that may be valuable to your customers.

The clubs will offer single game tickets to season ticket holders before releasing them to the general public.  When your organization launches a new service at your facility, you could provide an open house or first access to your longer-term clients.

Clubs offer complimentary tickets for some away games. Your organization could partner with local businesses to provide complimentary products to the customers.

Teams provide invitations to exclusive events.  You could set aside a certain number of seats to grand openings or holiday events just for some key customers.

Perks and benefits can be useful tools in building loyalty and relationships.  Use these examples from sports, and determine how to best apply them to your business to deepen relationships, retention, and revenue.

Sport Some Customer Perks.

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Why a Home Run Swing Whiffs – 4/18/23

Posted on April 18, 2023 in Customer Service Tip of the Week Please leave a comment

ACME Tree Service showed up at Nancy’s house to provide an estimate for trimming some trees.  The sales consultant looked at the trees and their proximity to the house, and he quickly wrote up a bid.  Heavy trimming on 9 trees.  Heavy price tag.  It was a quick conversation resulting in sticker shock for Nancy.

AAA Trees showed up a little later, and their sales consultant looked at the same situation and the same trees. They asked several questions about the customer’s needs and concerns, their goals and what timing was preferred.  The estimate addressed some precision-trimming on 4 trees, focusing on key limbs that had the greatest needs or issues. The estimate was lower, the conversation was a little longer, but AAA Trees got the business.

As it’s been said, it’s better to have a little bit of something than a whole lot of nothing.  AAA got something out of the meeting.  Nancy got a plan for exactly what she wanted and needed.

ACME went for the home run, and they whiffed – swing and a miss!

AAA went for a Win-Win.  They wanted to find out precisely what the customer wanted/needed, and they provided a plan to address that need.  In customer service, there are lessons to be learned…

Sometimes it’s better to spend a little extra time with your customer, asking enough questions so you can give a more precise answer.  Your solution could be a better fit for the customer’s needs.

Customers are often more satisfied if you paint a picture of precisely what needs to be done and how the action addresses needs.

Finally, you can save yourself time and effort on the backend, if you spend a little more time truly getting to know the customer on the front-end.

Avoid always swinging for the fences.  A few questions and a little patience can lead to frequent singles and doubles.

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How to Avoid Refunding Fans

Posted on January 29, 2015 in Business Advice, Sports Please leave a comment

Blog 1-29-15The New York Knicks are terrible – 9-37 as of today. And with the highest ticket average ticket prices in the NBA at almost $130 per seat per game, fans aren’t happy according to a recent New York Times article. Many even want refunds! Yet, the Knicks repeatedly report attendance near capacity. How? To a large extent, it’s about supply and demand. But most sports organizations are not located in a city of over 8 million people, so when the product on the court (or field, pitch, track, or rink) is terrible, what can be done? This is when the season ticket service and sales representatives of the world have to focus on what they can control. Here are some things that reps can control, which have nothing to do with the team’s performance:

  • Your relationship with your accounts
  • Your knowledge of their renewal drivers
  • Your knowledge of which of your organization’s services, information, programs, and solutions can address those drivers
  • How often you reach out to them personally
  • How you reach out to them personally (preferably in the way your client prefers)
  • Your understanding of how they’re leaning toward renewals
  • Your understanding of their favorites – players, visiting teams, aspects of the game experience
  • Your knowledge of why fans of similar profiles have left in prior years
  • Your knowledge of their share partners
  • Your knowledge of what benefits are most important to them – and which are irrelevant
  • Your understanding of how they use their tickets
  • Your knowledge/skills about how to deal with the irate customer

What’s the key takeaway?

You can’t control the play on the court. But your knowledge of your account, your personal skills, how/when you communicate with your clients – those are all things you can control. It’s very easy (and understandable) to look at the play on the court and be frustrated. To get over the frustration, focus on what you can control. Work on your knowledge, skills, and communication with clients.

Build yourself up to build renewal rates.

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