HCAHPS | Customer Service Solutions, Inc. - Page 9

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

Define Customer Service Success Differently - 2/6/24


When I’m watching television, listening to the radio, or listening to a podcast, it’s always interesting when the topic moves to the question:  How can you be a success?  The speakers often discuss the process of becoming a success with the assumption that people believe success is defined by Read more

Care Enough to Give Them a Heads Up - 1/30/24


Nothing bad at all might happen.  Every day in the office could seem like every other day.  Sights and sounds and smells might continue to be the same.  But we have a lot of construction going on around our offices, and the building manager knows the type of work Read more

Be Better than AI Customer Service - 1/23/24


There was a recent CBS Sunday Morning Show story called: How artificial intelligence is revamping customer call centers. The journalist described how artificial intelligence is being used in customer service, and he noted the millions of pieces of information that can be processed in a matter of seconds. There are clear Read more

Is Patient Satisfaction More Important Than Clinical Care?

Posted on in Business Advice, Healthcare Please leave a comment

In the Healthcare Leaders Media article titled “Editor’s Note: Patient Satisfaction on the Rise,” a New England Journal of Medicine article is referenced since it noted that patients feel that the non-clinical experience is “twice as important as the hospital’s clinical reputation.” In other words, patients feel that the level of clinical care is less important than the other aspects of the experience such as customer service, communications, timeliness, processes, etc.

While I wasn’t surprised at the findings (we’ve discussed it on this blog previously), what is surprising is that the author seemed to say that this fact is actually a concern. He stated that healthcare organizations need to essentially educate the patients on healthcare quality so that they understand the greater importance of and distinctions of quality clinical care in comparison to the non-clinical experience.

Let’s look at this a different way. Let’s say that customers prefer Google over your search engine because it’s faster and easier than yours. But you feel that your search engine has prettier colors on the home page. So your approach is to educate Google customers that they need to view the colors on the home page as more important than the speed or ease of use of a search engine.

Huh?

Companies that want to retain customers will be metaphorically banging their heads against the walls if they strive to change what the customer feels is most important. The customer decides what they care about, what they feel is most important.

It’s then up to you and me to be as great as possible at delivering what the customer feels is important.

So is patient satisfaction more important than clinical care? The answer: Whatever the customer feels is most important is most important.

Don’t tell the customer what they care about isn’t that important. That’s an EASY way to lose a customer.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Pay for Patient Satisfaction?

Posted on in Business Advice, Healthcare Please leave a comment

According to the Center for Medicare & Medicaid Services (CMS), the Federal Government proposes to make bonus payments in 2011 to Medicare Advantage plans which achieve high patient satisfaction scores.

CMS Administrator Dr. Donald Berwick states that “The 5-star rating system helps people with Medicare make meaningful distinctions between high-performing and low-performing health plans. They also allow plan sponsors to see how they compare to other plans and encourage them to improve care and customer service, so their plans are more attractive to Medicare beneficiaries. The demonstration rewards high performers more than low performers, creating an incentive for all performers to improve.”

Essentially, funding will be based in part on patient satisfaction related to quality of care and customer service.

Can you imagine customers paying you varying amounts based on how well they feel they were cared for and how good the customer service is that you deliver?

Would that change behaviors of staff? Would leaders invest more in training, research, technology, and other improvements that enhance the customer’s experience and the employee’s ability to be GREAT at customer service? I would hope the answers to both questions would be “Yes!”

The reality is that customers are already behaving in this way. Studies have shown that customers will spend – on average – 10% more for the same product with better customer service. Studies have shown that sales can increase if the customer is engaged in a positive and productive way by employees. Studies have shown that the biggest determinant of whether or not a customer is kept is whether they feel like the company and its employees care for them.

Don’t wait for the government to pay you more for higher customer satisfaction. Your customers are already doing that themselves.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Take the HCAHPS Test

Posted on in Business Advice, Government, Healthcare Please leave a comment

Will the government be getting into healthcare with the proposed healthcare reform legislation? That’s probably not the best question to ask, because the government is already in healthcare in many ways. I’m sure we’re all familiar with Medicare and Medicaid, but since this is a customer service and retention-related blog, have you heard of HCAHPS?

The government is already in healthcare in the customer service/satisfaction aspect of the business. The federal government has required that hospitals survey patients using standardized tools to gauge satisfaction with multiple areas of the patient experience including communication, responsiveness, information provided, processes, etc. Then this information is posted on the internet for any current or prospective patient to review to compare one hospital to another.

What if this approach related to other organizations? What if two retail stores had their customer satisfaction ratings posted side-by-side? Or maybe you could compare all restaurants in your region in an evaluation – side-by-side – of key characteristics of the food, the environment, the price, the customer service. How about comparing 3 banks or 4 car dealerships or 5 animal hospitals or 6 grocery stores?

If you were one of those retailers or restaurants or banks or grocery stores being objectively compared for all your current or prospective customers to see, how would you do?

It’s a scary proposition, but if you’re not willing to consider it, believe me, your customers make this evaluation every day.

Think of this as the HCAHPS test. How would you objectively compare on key characteristics of the customer experience with your competitors? If you have no idea, then you might want to consider mystery shopping, having a research firm such as ours to shop your organization…and your competitors.

Make sure you know how you measure up.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/