We work with a lot of educational organizations, but this Tip of the Week applies to virtually any kind of business that has repeat customers. To deliver great service, be willing to go above and beyond, do virtually anything for the customer. But in the world of colleges and universities, most of those organizations of higher education also have the mindset that they have to help their students grow, mature, develop over their time in school. It’s important to put the responsibility and the resulting accountability on the student so that they take ownership over the action, and they can do it on their own in the future. By helping them to develop some independence, in the long run it is actually saving time for the university personnel as well.
Think about using this approach with your customers, particularly if you deal with repeat customers. These might be land designers who have to submit multiple plans to a local government to develop some property. These might be season ticket holders for a professional sports organization who need to learn how to manage their tickets on their own. This could be patients in a hospital who need to be able to understand their discharge instructions and provide good self-care after they’ve left the facility.
So there is a line of demarcation. You want to have the attitude and the willingness to do ANYTHING for the customer, but it’s rarely the best long-term approach to do EVERYTHING for the customer.
Think about those things that they are well-equipped to do or that they’re going to need to do multiple times in the future. Think about how independent they want to be or need to be. Think about their desire to easily do something and to have the comfort and confidence to be able to take that action.
When you’re considering your approach to customer service, do anything, but not everything.