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Build Goodwill with Co-workers and Customers - 11/10/26


All relationships are different.  We want to have good relationships with co-workers, after all – those are the people we spend the most time with each week.  We want to have good relationships with customers since they’re the ones that provide the revenue and inflows that allow us to Read more

How to Avoid “Groundhog Day” - 11/3/26


It’s Groundhog Day, where you’re living the same day over and over and over again. You have heard basically the same complaint from 4 different customers in the past week.  The bill is incorrect or confusing, and you’re having to spend a ton of time explaining things to the customer. You’ve Read more

Beware of Scary Telephone Customer Service - 10/27/26


As we near the Halloween holiday in the United States, it seems appropriate to discuss examples of scary customer service, particularly on the telephone.  Here are a few common issues that frustrate and annoy customers.  These are experiences to avoid delivering, and alternatives to adopt: The customer calls, describes their Read more

The Art of the Successful Script - 10/20/26


You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for. These are all valid Read more

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

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Build Goodwill with Co-workers and Customers – 11/10/26

Posted on November 10, 2026 in Customer Service Tip of the Week Please leave a comment

All relationships are different.  We want to have good relationships with co-workers, after all – those are the people we spend the most time with each week.  We want to have good relationships with customers since they’re the ones that provide the revenue and inflows that allow us to have our jobs.

However, what builds credibility and goodwill and trust with co-workers is often different than what does with customers.

Building Goodwill with Co-workers

With co-workers, it’s beneficial to the relationship if we are proactive with providing information, providing input on what the other person’s done or what their plans are, and asking questions.  But since we’re talking relationships, we have to be willing to receive information from them, receive their feedback on us, and be willing to listen to and respond to their questions.  When we recognize what the other person does well to build goodwill with us, and when we try to be respectful and timely in our communications with them, we can build trust and credibility.

Building Goodwill with Customers

With customers, we are typically more knowledgeable than them about a process or a policy or a timeline or a product, so we need to focus on teaching them about processes and expectations upfront.  We want the reality of the experience to match realistic expectations.

Convey confidence to the customer in what we do and in our general knowledge and skillset.  When I said “convey,” it’s not just doing what we said we’d do, but it’s sometimes also telling them what we’ve done on their behalf.  We need to avoid being frustrated with the customers because of their bringing frustration to us, especially given that oftentimes customers are complaining to us about nothing to do with us – they’re complaining about a co-worker, a product, or something that didn’t meet their expectation.

And to build relationships with customers, we have to ensure we’re conveying that we understand them and their situation, providing a little empathy along with hopefully providing a solution.

It’s important to work on relationships with co-workers and customers, to build goodwill, credibility, and trust.  As you do so, remember some of the key distinctions between these important sets people that we work with every day.

Build goodwill with co-workers and customers.

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See the Customer’s Journey from Their Perspective- 7/7/26

Posted on July 7, 2026 in Customer Service Tip of the Week Please leave a comment

That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next.

But in the life of the customer, they have a journey, often an ongoing one with your organization.  So, it helps to understand their perspective, so that you can deliver a better experience, foster a stronger relationship.

Need and Awareness

Let’s start very high-level.  Their journey usually begins with them identifying a need or issue to be addressed, followed by their creating an awareness of your product or your service, or their need reminds them of having heard of your service.

Research and Purchase

Then, they conduct research on the service, or they make an inquiry.  They want to learn more.  That’s when the sales and customer service kick in, and it can lead to an acquisition or a purchase.  This is what most people think of when they think of that customer transaction.

Receipt and Evaluation

Then they receive the product or the service that you deliver.  They are experiencing that product or service and every process/person/policy associated with its delivery, and they’re forming opinions.  They’re going through an evaluation process.

Support…or Not

Then they need support, they need guidance, they need questions answered or issues resolved, and they have to determine or research how to make that happen.

They get that support…or not.  They get that answer from your team…or elsewhere.

Word-of-Mouth and Repurchase

Finally, they decide what that word-of-mouth is going to be.  Will they talk you up positively, be indifferent and not mention your organization at all, or complain to their friends and co-workers?

And that word of mouth – formed from their opinions and experiences – could lead to the potential repurchase of your product.

Understand where you are in this journey, but realize everything that comes before and everything that comes after.  The nature of your encounter with the customer is going to be framed by what happened before, and the experience that the customer and your co-workers have down the road is going to be framed based on the customer’s encounter with you.

See the customer’s journey from their perspective.

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Gaining the Benefits of the Greeter- 6/30/26

Posted on June 30, 2026 in Customer Service Tip of the Week Please leave a comment

Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center – when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he just loved people, was very cheery, and he was a never-met-a-stranger type of person.

And when we look at the impact of the greeter, there are many layered benefits.  Let’s focus on the key one – the first impression.  The greeter is the tone setter.  They create the environment for the encounter by simply being welcoming up front, initiating the conversation, letting the customer know that they are seen and heard.

There are ancillary benefits, as well, in terms of people getting their questions answered right off the bat.  The customer receives directions so that it saves them some time.  And customers who may have some unsavory reason for entering the building will realize they are not so inconspicuous, and they may change their mind about what they had planned.

But again, the core benefit is that initial warm welcome.

Maybe we’re not as gregarious as most greeters, but we all have the ability to use our words to welcome someone.  We all can initiate a conversation with someone.  We all can look people in the eye and smile so they feel seen and heard.  We all have the knowledge to answer questions and to direct people, or we likely know a co-worker or a resource that can do that when we don’t have the best answer in the moment.

In other words, we can still gain the benefits of the greeter, by just seeking the customer, engaging the customer, and setting a positive tone for the visit.

Create a great first impression by channeling the greeter inside you.

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