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I Think I Think is Wrong - 10/20/20


I think that’s not going to be feasible.  I think we can do that.  I think you’re on the right track.  Methinks thou dost protest too much. Please forgive the Shakespearean reference, but it seems to fit well here.  When we are talking to co-workers and customers, and we’re giving Read more

Be Slowest, and Be the Best – Chick-fil-A - 10/13/20


About one week ago, the Atlanta Journal-Constitution had an article that analyzed the results of a SeeLevel HX research engagement on the customer experience at fast food restaurants.  The results were seemingly contradictory.  The fast food chain with by far the overall best drive-thru experience was Chick-fil-A, and yet Read more

Connect During Customer Service Week - 10/6/20


It’s Customer Service Week…woohoo!  This week should be all about the customers we serve and the staff who serve them.  This should be about conveying we value other people, and – hopefully – having other people convey that they value us.  It’s a week about people – about us. This Read more

Temper the Tone of THE VOICE - 9/29/20


The television show The Voice is a singing competition.  The opening episodes of every season begin with individuals singing while judges have their backs to the singer.  The judges can’t see the singer, so they are evaluating the performer purely based on their voice. Oftentimes, when the judge turns around, Read more

Keep On Going - 9/22/20


Thomas Edison once said “Many of life’s failures are experiences by people who did not realize how close they were to success when they gave up.” You are close to success – Keep On Going. Winston Churchill once said "If you’re going through hell, keep going."  This quote has been taken Read more

Lessons Learned for COVID Era Sporting Events


Since the sports world has begun inviting fans back to their events on a limited basis, CSS has been fortunate to work on multiple events with our sports clients.  Much of our work is fan research-oriented, where before or after events, we are engaging fans to identify expectations, potential Read more

Create a Common Definition of Customer Service - 9/15/20


Peter, Paul, and Marie are co-workers. They are all customer service representatives.  When Peter thinks of good customer service, he defines it as being friendly to the customer. “And I am friendly,” Peter says.  “That’s why I don’t know why they send me to customer service training.” Paul thinks customer Read more

COVID-19 Demand Management Strategies for Customer Service Channels


We all want demand for our products or services.  This helps us to generate revenue and to provide something of value to our customers and communities.  But customer demand does not strictly relate to products and services.  Demand also relates to communications, information, issue resolution, education, and other aspects Read more

Hard work never killed anybody, but why take a chance? - 9/8/20


This is a quote by Edgar Bergen.  He’s one of the most famous ventriloquists of all time, but I guess he wasn’t necessarily one of the hardest workers of all time.  By sharing this quote, I am not supporting the idea that we shouldn’t work hard…or am I? We only Read more

Reach Out More for COVID-19 Customer Retention


Ever since the Coronavirus pandemic became a reality for individuals, their communities, and their countries, it became clear that people were going to be hurting…that lives were going to be changing…that the realities of the past were going to be very different from the current and near-term future realities. When Read more

Consistent Patient Satisfaction Requires a Strategy, Not a List

Posted on in Business Advice, Healthcare Please leave a comment

New Picture (1)The recent Healthcare Finance News article 10 ways to boost patient satisfaction, offers a list of Customer Service Standards that – when adhered to – “should do the trick” to grow patient satisfaction at your organization. The author notes that there are actually at least 30 ways to grow patient satisfaction. While the Standards noted in the article are generally good tactics for an individual employee to use in interacting with an individual patient, one could get the feeling that having satisfied patients is all about implementing a checklist.

It’s not.

Instead of 30, there are hundreds of ways to improve patient satisfaction. Keep in mind that patients form their opinion of their experience based on 3 key factors: The Attitudes/skills/knowledge of the employees, the Processes that they experience as a patient, and the Service itself. With Attitude/Process/Service as the backdrop, there are many ways where employees can convey a positive and caring attitude, exhibit a technical, customer service, or communications skill, and covey knowledge (of the patient, of processes/procedures/policies, and of services). There are hundreds of processes that a patient may experience – from registration to pre-op testing, from having x-rays to paying for services, from calling in to the facility to placing your meal order. And the services – the x-ray itself, the food, the surgery, the anesthesia care, the medicines provided – one inpatient stay alone has many services provided. And I haven’t even addressed the look, feel, and cleanliness of the facility itself.

To improve patient satisfaction for the long-term, you have to think strategically. What is the patient’s definition of a great experience? How can the organization provide that experience? What culture would foster a sense of responsiveness, caring, efficiency – where healthy internal relationships enable a great patient experience? How can processes become more simple and self-evident, efficient and yet customer-friendly? How can services be made more consistent, higher quality, and more seamlessly delivered?

To create and sustain high patient satisfaction, create strategies to transform your culture, to design and deliver a great patient experience, and to continually involve the Voice of the Patient in the design process and your continuous improvement initiatives.

Go beyond list-making to deliver a great patient experience.

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