sports

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Great Customer Service, and the Luge – 2/13/18

Posted on in Customer Service Tip of the Week Please leave a comment


I was watching an event at the Olympics – it was the luge. That’s where crazy people called lugers lay on their back on a sled and fly 80 miles per hour on a sheet of ice – did I mention that they’re CRAZY?!

Actually, it looks like fun. I’d love to give it a shot…only if they wrapped me in bubble wrap and promised I wouldn’t go over 30 miles an hour – I’m not THAT crazy…but I digress.

The lugers make four runs down the track, totaling the times from each run to see who wins. It’s not the best 1 of 4; it’s the best set of combined times.

Back to the event – the final luger was the leader after 3 rounds. He had won the Gold Medal in this event at the previous two Olympics. And on the way down the track during his 4th and final run, he maintained his lead…until he went sideways. It wasn’t a full 180 degree pivot, but it was enough to cost him the race – his last run was so bad that he went from 1st to 5th – no medal for him.

The announcers talked about the importance of consistency in the luge. It’s not about one great run – anyone can do that; but to win the Gold, you have to be consistently great.

Now, how do we build consistency in customer service? How do we make sure the three WOWs we provide aren’t overshadowed by the one stinker of an experience that we offer?

Consistency comes from an ongoing attitude of caring for the other. It comes from practice – what to say, how to respond, how to engage, how to resolve. It comes from identifying those situations that do or could challenge you the most (even if they’re only 5% or 10% of what you encounter) and developing approaches to deal with them.

Consistency comes from creating standards, templates, patterns, methods – and utilizing them over and over again. And consistency comes from doing things in a way that’s consistent with your values – who you want to be with and for others. To sum it up, consistency in performance comes from consistency in actions and attitudes.

Put the tools and habits in place to be great at customer service. Find consistency.

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The MOST Wonderful Time of the Year? – 12/19/17

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As the song says, “It’s the MOST wonderful time of the year.” True, and it can also be the most stressful time, and in business and the world of customer service, it can easily be the most HECTIC time of the year.

In healthcare, people are trying to get procedures done before year-end. In retail, many businesses are getting 70%+ of their sales in the last quarter of the year. In sports, the football, hockey, and basketball clubs are still playing games.

So, the customer-facing work is often crazy-busy, but the employees’ lives are also different. They’re shopping, planning to see family and friends, dealing with kids being out of school, trying not to go over personal budgets, and trying to keep a good attitude without burning out on the holiday before it even happens.

This is all to say that a hyper-focus on the customer at this time of year is understandable, but it has to be balanced with a sensitivity to the employees serving those customers.

Staff may want or need flexibility. They may be overwhelmed by the constant pressures and non-stop action of work and home, the lack of sleep, the desire to get things done. They may need an occasional mental break, an empathetic comment from their boss, or the “gift of time.”

This should be the MOST wonderful time of the year, but often that time is so jam-packed that an organization’s greatest asset – its people – aren’t feeling the love and joy.

Find ways to provide flexibility, understanding, and the gift of time to staff.

Find some balance for the good of your team.

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Get Back in the Good Graces – 12/12/17

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What is “Service Recovery?” I was asked this in a meeting recently when I was describing the approach to take with certain clients. I know it’s a term used a lot but not defined a lot, so let’s define it.

I prefer the literal interpretation – you are recovering from an issue. The way you’re recovering is through customer service. The issue may be a bad experience at your sports event. It may be a rude inspector by your government agency. Maybe it was an excessive wait by the healthcare provider.

Regardless of the issue, the point is that you’re currently “behind the 8-ball” in the eyes of your customer, and you need to recover. You need to get back up, get back in the good graces of the guest who’s upset.

You can avoid the recovery, but you risk still being a scourge in the eyes of the customer. You can recover WITHOUT customer service. That means fixing a product or replacing a part – without a process or personality surrounding that replacement that even remotely conveys “I care” and “I apologize.”

But this is the 21st century. People expect the personalization with the product replacement. They expect the smooth process with the replacement part.

Especially in a service industry, how do you fix a bad experience? How do you fix the interaction with the rude inspector? How do you fix a wait at the hospital?

In short, you can’t. You can’t go back and change what they felt or experienced. You can only move forward and hope they give you a chance in a future encounter. So, you have to create an opportunity for a future encounter with something that smooths over the experience of the past.

That “something” is customer service. Your attitude. Your empathy. Your sincerity. Your response. Your speed. Your action – they all deal with the person wronged in a way that’s right.

When you’re speaking of “Service Recovery,” remember that you’re speaking of what needs to be done to get that upset customer open to becoming a returning customer. And it’s not just about your replacement product. It’s about how you repair the image that person has of your organization.

Deal with the person wronged in a way that’s right.

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