Telly Savalas played Kojak – a hard-nosed detective who solved crimes while eating a lollipop.  He was a tough guy with a tough attitude but a soft side.  He used to say:  Who loves ya, baby?

So, who loves their customer?

If you want to see somebody who loves their customer, walk into a vet with your pet. Oh Bosco! I’m so happy to see you!  How have you been lately!  It’s like the dog is the receptionist’s long-lost friend or the doctor’s favorite cousin.

Congratulations, Zappos Zealot!  You’re one step closer to getting your holiday shopping done! We’ve received your order and are busy picking your gifts from our shelves as we speak. So jingle your bells, and roast your chestnuts, ‘cause we’ve got you covered this holiday season!  With Love, The Zappos Customer Loyalty Team.  Zappos must love that customer who they just sent that e-mail to…

Thank you for coming in today! Is there anything else I can get for you? Oh!  You want some potting soil for those plants you’re buying?  We have some good fresh bags in the back; let me call somebody to bring one up for you. Less than a minute later, a gentleman walks up with the bag, and the customer checks out with a dozen plants, fresh soil, and some helpful advice on how to get things growing quickly. Nice experience at Myers Greenhouse.

These are all experiences that I’ve had, and you may have had similar experiences where companies seem to love their customers.

It’s the organization that is sincerely excited to see the customer, even if the customer is a puppy.  It’s the business that is not just sharing an update on an order, but they’re sending an e-mail that’s shows their excitement to serve and conveys the enthusiasm of what you’ll do with their merchandise.  And it’s an employee that freely gives advice and goes an extra step to quickly give the customer a little something extra.

So, who loves ya, baby? These organizations and their employees seemingly love their customers.  Why don’t we take a few tips from them with our enthusiasm, respect, advice, guidance, and appreciation.

Let your customers know who loves them.

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