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Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

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Strategize on Sinking Your Competition – 3/8/16 TOW

Posted on March 8, 2016 in Customer Service Tip of the Week Please leave a comment


If you could change one thing about your competitor’s customer experience that would make them fold, what would you change? Literally think of specific customer service situations that could occur that could hurt another company’s business.

To spur your thoughts, think about a key competitor of yours. Now here are some suggestions to consider:

  • Ensure your competitor doesn’t respond to e-mails.
  • Make sure there is conflicting information on the website, at the storefront, in customer forms, and provided on the phone.
  • Miss deadlines.
  • Ensure your competitor’s customers wait for long periods of time without telling them the length of the wait or explaining the reason for the delay.
  • Have staff argue with each other in front of customers.
  • Avoid greeting customers when they come in, never smile during the encounter, and don’t thank them at the end.
  • Make sure your competitor’s employees never apologize or say “I’m sorry” for an issue.

Am I suggesting these because I want you to subvert the success of your competitor?

No, I’m suggesting these scenarios (and whatever other scenarios you come up with) because they are the same reasons why customers could leave your business. Or even if you’re in a government organization, these are the reasons why the customer will call to complain or post hateful diatribes on social media.

Take a minute to be subversive. Brainstorm on how to bring down the customer experience of others. Then, use that brainstorming information to evaluate your own organization. Ensure you plug the leaks in an otherwise strong customer experience so that your company’s customer service doesn’t drive customers away.

Strategize on Sinking Your Competition.

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Beat Your Competitor with Customer Service

Posted on August 9, 2011 in Business Advice, World of Customer Service Please leave a comment

Why does the Apple iPad have such a huge share of the tablet market? Why does Google dominate search? Why does Disney dominate discussion of the great family vacation locations?

There’s something they do so much better than others. They beat the competition continuously because they have some competitive advantage. Maybe they’re an innovator, maybe they’re fast, or maybe their customer experience cannot be matched.

Yes, customer service and the overall customer experience can be your differentiator.

To be a differentiator, your customer has to have a perceptibly better experience with you than at your competitors. They have to believe that the knowledge of your staff, the attitudes of employees, the speed of service, the ease of navigating your facility or your website far outshines your competitors.

Maybe your organization anticipates customer needs better than others, and you proactively make suggestions. It could be that you reach out to customers when they’re not onsite with you, and when you do so you’re not just pushing something to sell, but you’re offering some advice or something else of value. You’re developing a relationship.

One key to differentiating is to know how you stack up against your competitors. So be a customer. Shop your competitors. Gauge their employees’ knowledge and attitudes, their speed, their ease of navigation, whether they’re purely reactive or they’re proactive as well.

Know where you stand versus competitors, and then ramp up your customer service to beat your competitor.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


The Truth(s) About Customer Service

Posted on December 15, 2009 in Business Advice, World of Customer Service Please leave a comment

Here are a few (nearly) undeniable truths about customer service.

· Customers that you truly have a relationship with are more likely to give you the benefit of the doubt when something goes wrong.

· If customers feel like you listen, they’re more willing to talk.

· It’s easier to keep a customer that will provide feedback (good or bad) than one that never responds to communications.

· For most customers, what keeps them with you is not what got them for you.

· You can’t develop a relationship with a customer if you don’t know much about the customer.

· You can’t find out about customers if you don’t ask them about themselves.

· Companies which want to be great at customer service try to be fair and consistent with customers. In other words, they treat everyone special.

· It’s virtually impossible for any high-level executive to keep a customer. The employees keep the customers.

· Words set expectations, but actions deliver results.

· Don’t buy into the philosophy that “we need to treat our customers as family.” We need to show customers more appreciation than that.

· 50% of great customer service is doing what it takes to satisfy the customer. The other 50% is wanting to do it.

· If an executive doesn’t think customer service is important to the organization’s success, have him sit in a room with a competitor and a key customer and make that statement.

· You can’t control your customer’s opinion of you, but you can control the experiences they base that opinion on.

· If you decide you want to have a great day, you have a much better chance of having one.

Decide to Have a Great Week!

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/