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Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

When You’re the Educator, What Should You Teach? - 1/21/25


The best customer service professionals are also excellent educators.  Not only within the organization, but I’m talking specifically about the role they play as educator with their customers.  With all the self-service options that technology provides, customers often have the opportunity to do things on their own, to investigate Read more

Wrap It Up Right: Why Follow-Up Communications WOW Customers - 1/14/25


Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she Read more

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Empathy Examples for Everyday Situations - 12/10/24


I’ve often said that empathy is the single most important characteristic of people who are great at customer service.  If empathy is essentially “to understand the other person,” it helps so much to have that ability in order to specifically help someone.  To talk to what’s unique about them.  Read more

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

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Don’t Be Afraid to Ask the Tough Questions

Posted on September 8, 2009 in Business Advice, Government Please leave a comment

We have worked with several business retention and expansion organizations (BRE) that support local municipalities and economic development associations over the years.  These BRE groups are charged with trying to retain and grow local jobs.  In order to be successful, these organizations need to have some information in advance of what could happen to local jobs, of what could happen to local facilities, of what could happen to local employers.

So with our BRE clients, we suggest that they conduct surveys, if possible, on an annual basis. These surveys are either online, via the telephone, or via in-person interviews where local business leaders 1-on-1 are providing information. The information they provide to the BRE staff includes their thoughts on the local business climate, trends in their industry, and their current company’s financial performance. But one key set of questions that also needs to be included relates to business retention. In other words, if you are a business retention and expansion organization wanting to be proactive in retaining and growing local jobs, you need to have intelligence that enables you to look into the future.

Every survey, every tool, every instrument that is trying to garner intelligence for BRE organizations needs to make sure it is asking the basic and tough questions that it should:

  • How likely is the business to relocate in the next 12 months?
  • What leadership changes are expected over the next 1 to 2 years?
  • If facilities are leased, will those leases come due in the next 12 months?
  • Are you being recruited right now by other municipalities?
  • What change in the number of jobs are you expecting locally over the next 12 months?

If organizations truly want to live their core mission, they need to be willing to ask the tough questions.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


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