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Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

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Business Retention & Expansion – The Process That Drives Your Top Line

Posted on July 28, 2011 in Business Advice, Government Please leave a comment

In news articles that come out on a daily basis, business retention and expansion successes are touted. Oftentimes, these articles announce an expansion of a plant, consolidating functions from other locations to the local facility, or moving into a larger local facility.

But for all these good things to happen, they don’t simply occur on their own. Most local municipalities today have (or fund) an economic development organization to help drive these successes. Many of these EDOs have a dedicated Business Retention and Expansion program. We work with several BRE organizations and have identified some of what makes for a great BRE program. Review these keys, and apply them to your business:

· BRE organizations need to be great at quick issue resolution. Can you efficiently link your customers with somebody who can resolve them, or how quickly can you resolve issues yourself?

· The best of BRE Programs view their role as relationship-building. They define and execute 12 month Touch Point Plans to continually pull/push information to local business to learn about them, understand their retention drivers, and look for growth and partnering opportunities.

· BRE organizations need a focus on efficiency. Just like most account representatives in business today, BRE representatives have too many clients to truly know all deeply and personally. They have to prioritize communications, touches, and retention efforts for maximum staff time efficiency and maximum retention and growth of jobs

Learn from the Business Retention and Expansion leaders, and use these keys to continually develop client relationships and grow your community and your business.

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