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How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

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A Way to Serve with Empathy – 11/2/21

Posted on November 2, 2021 in Customer Service Tip of the Week Please leave a comment

We first wrote a Tip of the Week on empathy back in 2008. It was the most important customer service skill then, and it’s the most important customer service skill now.  And as we’ve noted in society, empathy is becoming a word that is used more often in more aspects of life.  The word is important, but the application of that word in customer service is even more important in what you and I do every day.

We’ve often said that somebody who is great in customer service is great at asking questions.  But an incredibly important skill to have and utilize in order to ask the right questions in the right manner is the ability to be empathetic.

To meet a need right the first time, you have to know the need.  To resolve a problem – permanently – you have to be able to get to the root cause.  To develop a relationship with someone, you have to get to know them individually.  To retain business, you have to know why they’d stay, and why they’d leave.  To improve a process, you have to understand the process.  And to grow relationships with your clients, you have to get to know their goals and aspirations.

To know a need, to get to the root cause, to know someone individually, to know why the customer would leave you, to understand a process, and to know your customer’s goals and aspirations, you usually have to ask:  “What are you hoping to accomplish?”  “Why did that happen?”  “What brought you here today?”  “Why did you choose us?”  “Can you tell me what step happens next?”  “Where would you like to be a year from now?”

Being empathetic means you care enough to understand the customer and what’s unique about them and their situation.  Being empathetic means you care enough to ask a question in order to get the answer.  Being empathetic means that you’re asking the questions in such a way as to get a response from somebody who believes you care enough to be inquisitive, and you will act on their response.

If you want to build your customer service skill set, show your empathy by being inquisitive.  Show your empathy by asking questions in a manner that conveys you care.

Share your empathy by showing your curiosity about the other person.

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Channel Your Inner Aristotle – 10/26/21

Posted on October 26, 2021 in Customer Service Tip of the Week Please leave a comment

Aristotle once said: We are what we repeatedly do.  Excellence, then, is not an act, but a habit.

This is a very interesting statement.  We need to break it down to fully understand and appreciate it.

We are what we repeatedly do.

Let’s focus on the word repeatedly.  None of us is defined by any individual action, or at least we should not be defined by that one instance or those few occurrences.  How we define ourselves and how we can summarize who we are is by the repetition of what we do. Theoretically what we do is a reflection of who we are, especially if what we do happens over and over and over again.  Maybe these are repeated mistakes or errors, repeated inactivity or inaction.  Maybe they are repeated acts of quality, selflessness, support for others – our co-workers and customers.

Excellence, then, is not an act, but a habit.

Aristotle takes the positive approach to evaluating our repetitious actions.  He talks about defining excellence in terms of the good that we do over and over again.

He then uses the word habit.  That excellence is not one action.  Excellence is something repeatedly done.  Excellence is a habit.

So, what does this all mean as it relates to customer service?  It talks about the importance of forming habits.  It’s the importance of consistency, the importance of avoiding becoming the on/off switch.

If we want to build trust with our co-workers, we need to consistently do what we say we will do.  We need to consistently respond to their requests or reframe the follow-up time.  We need to consistently meet the deadlines and provide quality work, or let them know if they should expect the slight delay.

With our customers, excellence is not necessarily that one phenomenal moment of truth.  Conversely, excellence is not necessarily hindered by that one mistake you made, that one omission you had, that one error you produced.

Excellence is defined by the consistency of doing the good job.  The consistency of treating people with respect.  The consistent quality and responsiveness and effort to do what’s right on behalf of and for the customer.

Don’t be overly critical of yourself for the one mistake or the one omission.  You can still move toward excellence by forming consistent habits of great customer service.

Channel your inner Aristotle.

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To Improve, Understand Why You Do What You Do – 10/19/21

Posted on October 19, 2021 in Customer Service Tip of the Week Please leave a comment

In the 7 Habits of Highly Effective People, Stephen Covey says that habits form at the intersection of desire, skills, and knowledge.  Desire is the WANT TO do something.  Skills is the HOW TO do something.  Knowledge is a combination of the WHAT TO do and WHY TO do it.

Many of those who are best at serving others, who are best at customer service, have the desire to help others.  They have the desire to meet a need, to resolve an issue, or to just engage people and do something for others.

In our professional lives, we hope to build our skill set, we go through training, watch webinars, read, and learn from co-workers and mentors to build our skill set.

To build our knowledge, we learn policies and procedures and people and places and products and services.

Understanding the Why

But the one area of this habit-forming approach that is often neglected – or at least not considered enough – is the “why to.”

And yet, the why to is often the most important thing.  It notes the purpose of what we’re doing.  It notes the potential benefit of our actions and our attitudes.  It suggests the key reason for the habit we have or the habits we’re hoping to form.

So, think about the habits you have formed or want to form.  Maybe it’s a habit of how you greet somebody or how and when you respond to messages.  Maybe it’s a habit of how you plan or how you organize.  Maybe it’s the mindset you take when you’re dealing with an angry customer.  Maybe it’s a habit of who you share information with or who you don’t share information with in certain circumstances.

Now take a step back, and ask yourself the why question.  Why do you greet people like you do?  Why do you respond to messages the way you do and in the timeframe you do?  Why do you plan or organize the way you do?  What do you have a certain mindset when dealing with certain people?  Why do you share information with some people but not other people?

If you want to change a habit, want to form a new habit, really want to improve the things you routinely do, the actions you routinely take, the attitudes you routinely have, then start with asking yourself why you’re doing those things today.  By understanding yourself a little bit better and the reasons behind the habits, it’s easier to see whether and why you should change those behaviors.

To improve, understand why you do what you do.

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