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Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

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Do You Know if They Know?

Posted on June 8, 2010 in Business Advice, Government Please leave a comment

We’ve designed a great number of surveys for municipalities and their agencies, focusing on customer satisfaction, perception, and awareness. What is so important with these government-based research instruments that is often downplayed or overlooked entirely is the focus on awareness.

Awareness questions typically focus on two areas: (1) Gauging the resident’s awareness of services and programs offered by the municipality and its agencies and (2) Gauging the resident’s awareness of processes – essentially how to do things.

These questions are vital because all the radio public service announcements, flyers, and government TV channels cost money; but the goal is not to implement a strategy to push information to residents. The goal is for the residents to understand, to remember, to be aware. So that awareness has to be measured – municipalities want participation (i.e., people using their parks, getting access to support services, attending events, and utilizing their recreation centers), and they want whatever revenue is associated with that participation.

But in this age of customer service being balanced with customer “self-service,” residents must also be aware of HOW TO do things. What’s the process to apply for Medicaid, to reserve a park shelter, update my business listing online, get a new recycle bin, or report that the neighbor puts oil down the sewer drain? The more educated residents are on how to do things themselves, the more efficient a municipality can be in providing that service since the resident either goes through the process on their own or they contact the right employee to help them the first time.

These principles are universal in business – customer awareness is a huge asset to any business wanting to grow (i.e., increasing awareness of products/services) and any business wanting to improve efficiencies (i.e., increasing awareness of service processes).

When you conduct your customer surveys, make sure you’re researching your customer’s awareness.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


How Credible are You?

Posted on May 28, 2010 in Business Advice, Healthcare Please leave a comment

Granted, customer service is vitally important. We train companies on customer service and promote the importance of it day after day. But in order for the customer to believe what you say and to trust in you, you have to have a certain level of credibility. Remember, in many of these cases, what the customer is thinking about as you’re communicating with them is that they don’t know you, and yet you’re asking them to believe what you’re saying. So how do you overcome this inherent credibility gap?

Some of how you overcome is to use a tone of voice and body language that promote confidence and assuredness. But in many organizations, particularly in hospitals (where you are giving shots and putting patients into MRI scanners and giving them medication), how you communicate can only provide so much of an impact. In these situations, customers need to know your credentials.

Customers need to know if you’ve been a nurse 10 or 15 years; they need to know if you’ve done hundreds of MRIs; they need to know if you’ve drawn blood samples hundreds or thousands of times. Because in many situations, the reason why you’re trying to build credibility is not just to build trust, but it’s also to overcome and eliminate customer anxiety. If the customer knows your qualifications, if they know your experience, they know a little bit of history, then that knowledge can often help to build confidence and eliminate anxiety and concerns.

Make sure that you’re credible by appropriately conveying your experience and training.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


She’ll Take Your Order

Posted on May 25, 2010 in Business Advice, World of Customer Service Please leave a comment

There’s nothing like the feeling of comfort I get from a warm greeting at a business establishment. A feeling of "you are my most important customer" and "I cannot wait to serve you" brings a tear to the eye of a customer service consultant. But that’s not the only thing that can bring a tear to my eye.

Walking into a fast food restaurant, I stood back from the cashiers to determine what I wanted. After deciding, I walked to the counter and the two cashiers, both of which were available. This is how the conversation started:

Cashier #1: "Can I help…oh, she’ll take your order."

Cashier #2: "No, she’ll take your order."

Cashier #1: "No, she’ll take your order."

Cashier #2: "No…well, okay. What would you like?"

This dialogue would have been very flattering had they substituted "I" for "she," but the conversation made it obvious that, even though neither was doing anything, they’d prefer continuing to do nothing rather than help me buy their product.

Sometimes we complain about how many companies and many employees are more task-focused than customer-focused. But this company was more focused on inaction than action. While we desperately hope this experience is a rarity in your business, there are things to learn from the interaction that can help any business succeed.

First, hire people with not only the attitude of wanting to help others but also the energy to act on those impulses. Next, come up with a mantra that promotes productivity. One restaurant tells its staff to remember during slow times that "if you’re leaning (against the wall) you should be cleaning." Finally, create a proactive work environment. The more reactive a culture is, the more likely they are to be passive when there’s not a fire to fight. Proactive cultures promote the seeking of action and progress.

Work to create an atmosphere of "I’ll take your order."

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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