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Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

Patience is… - 3/4/25


Patience is a…pain in the neck.  Why is it so hard to be patient?  Those of us who work in customer service know that we constantly have to show patience with our customers.  We’re ready to move to the next step or the solution because we’ve heard this issue Read more

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Do You Know if They Know?

Posted on June 8, 2010 in Business Advice, Government Please leave a comment

We’ve designed a great number of surveys for municipalities and their agencies, focusing on customer satisfaction, perception, and awareness. What is so important with these government-based research instruments that is often downplayed or overlooked entirely is the focus on awareness.

Awareness questions typically focus on two areas: (1) Gauging the resident’s awareness of services and programs offered by the municipality and its agencies and (2) Gauging the resident’s awareness of processes – essentially how to do things.

These questions are vital because all the radio public service announcements, flyers, and government TV channels cost money; but the goal is not to implement a strategy to push information to residents. The goal is for the residents to understand, to remember, to be aware. So that awareness has to be measured – municipalities want participation (i.e., people using their parks, getting access to support services, attending events, and utilizing their recreation centers), and they want whatever revenue is associated with that participation.

But in this age of customer service being balanced with customer “self-service,” residents must also be aware of HOW TO do things. What’s the process to apply for Medicaid, to reserve a park shelter, update my business listing online, get a new recycle bin, or report that the neighbor puts oil down the sewer drain? The more educated residents are on how to do things themselves, the more efficient a municipality can be in providing that service since the resident either goes through the process on their own or they contact the right employee to help them the first time.

These principles are universal in business – customer awareness is a huge asset to any business wanting to grow (i.e., increasing awareness of products/services) and any business wanting to improve efficiencies (i.e., increasing awareness of service processes).

When you conduct your customer surveys, make sure you’re researching your customer’s awareness.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


To Streamline or To Serve? Yes, and Yes

Posted on May 6, 2010 in Business Advice, Government Please leave a comment

Many municipalities are taking on the dual goals of streamlining operations and improving customer service. It’s an interesting set of goals since so many people in business assume that improving customer service means adding people, adding services, and adding costs.

But customer service done right should facilitate cost reduction. It should do this primarily because of two different outcomes that effective customer service should achieve. The first is that improved customer service should reduce complaints and redundant contacts from customers. Processes are a huge part of customer service, and if the property bill is right, the resident is less likely to call to complain. If reserving the park shelter online worked, there is no need to place a complaint call to the municipality. If the caller calls in and gets to a person without an undue wait, they’re not going to abandon the call and make a second call. Doing things right the first time reduces contacts and other efforts that result from customer complaints.

The second way that great customer service facilitates cost reduction is that customer service done right implies having standardized and efficient processes which allow less room for individual employees to do things wrong, for errors to occur, for rework to be required. Customer service done right means that the self-service processes which customers use are simple, self-evident, timely, and attractive enough that the customer often prefers doing their own work over contacting an employee to do it for them.

Streamlining operations and improving customer service can co-exist…they SHOULD co-exist.

If your organization can do it right the first time, and if you can make your processes quick, simple, efficient, and high quality, you’ll notice customers are happier, and the workload will decrease.

It’s the win-win-win that customer, company, and employees all want.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Government Charges You to Wait?

Posted on April 6, 2010 in Business Advice, Government Please leave a comment

The San Francisco Chronicle published an article on April 1 (no joke) about new fines and fees being instituted by the San Francisco Municipal Transportation Agency. The article (http://www.sfgate.com/cgi-bin/blogs/cityinsider/detail?&entry_id=60331) noted how recipients of parking tickets in San Francisco are being charged $2 more, and people using the government customer service center will be charged $3 to be able to wait in line to pay tickets, purchase parking cards, or buy Fast Passes.

All this is understandable. Municipalities in California are having a particularly difficult time financially, and they need to increase revenue. So charge more for parking. Charge more for tickets.

But charge for the right to wait in line? Charge to be inconvenienced? Charge for the opportunity to buy something from you?

When I work with a client considering levying a new fee on the customer, the questions I ask include: How will this impact your relationship with your customer? How will this impact your customer retention? How will this impact the customer’s word-of-mouth? How will this impact your long-term success?

Most businesses – if they asked themselves these questions – will do everything they can to avoid increasing prices unless they can show some equal increase in value to the client.

In municipalities, the same questions are not asked, and maybe it’s because they don’t think they need to be asked. After all, where else is the customer going to go to pay a ticket, buy a parking pass, or buy a Fast Pass?

Whether you work in a municipality or a private business, before you put an additional burden on the customer, before you expect more from your customer, before you put barriers between them and your organization, think about the long-term impact.

Exhaust every opportunity to improve your organization’s performance before dumping that responsibility on your customer.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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