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Pass the Quick Impression Test - 12/30/25


Some studies have shown that people create an impression of you in less than a second when they first meet you face-to-face.  Other studies have shown that that initial impression can take up to 7 seconds.  Regardless, first impressions are quick.  First impressions are not always the lasting impression, Read more

2025 Holiday Poem - 12/23/25


We hear the word change And that change can be good, But we like things to stay same, And sometimes they should.   The weather can be wet And then dry as a bone. We know things will change, Even if all left alone.   Our customers change. Our co-workers do, too. It seems like our resources Are often too few.   The technology Read more

Make the Long Wait Feel Shorter - 12/16/25


When Greg entered the Tax Office, he was thinking only about two things: (1) How he was going to get the tax value on his home reduced, and (2) Whether the wait would be 1 hour or 2.  He checked in with the navigator who asked a few questions, Read more

When Kindness Means More in Customer Service - 12/9/25


Since a large part of the work we do at CSS includes customer research, we have seen tens of thousands of comments over the years about staff, and it is great to hear the positives that customers, fans, and account holders say about our clients’ team members. One word that Read more

Don’t Create the Second Complaint - 12/2/25


Maria was upset.  Rightfully so.  The product delivery was delayed, she couldn’t get anybody on the phone, and nobody would reply to her e-mails.  So, she went down to the store, and she found a customer service representative. After the initial greeting, the employee listened to Maria’s complaint.  While Maria Read more

Refresh on the Reasons to Appreciate the Customer - 11/25/25


This is a great time of year to give thanks, not just because it’s Thanksgiving week in the United States, but also because – with 2025 coming to a close - it gives us the opportunity to do some reflecting on the recent past. The idea of reflecting on reasons Read more

Confirm the Customer is Cleared for Takeoff - 11/18/25


An airplane pilot is told when they’re “cleared for takeoff” before they begin to accelerate down the runway.  The air traffic controller (ATC) has looked at everything in front of the pilot, on the runway and in the air space, and checked to ensure the pilot is good to Read more

Build Relationships with First-timers - 11/11/25


We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible.  One approach we’ve talked about on and off for years is the need Read more

Last Impression Faux Pas - 11/4/25


Rightfully so, many customer service experts harp on the importance of the first impression.  It happens quickly, and it can impact the individual’s perception of you and the organization.  We even wrote a Tip of the Week on this years ago called First Impression Faux Pas. What many people tend Read more

Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

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Do You Know if They Know?

Posted on June 8, 2010 in Business Advice, Government Please leave a comment

We’ve designed a great number of surveys for municipalities and their agencies, focusing on customer satisfaction, perception, and awareness. What is so important with these government-based research instruments that is often downplayed or overlooked entirely is the focus on awareness.

Awareness questions typically focus on two areas: (1) Gauging the resident’s awareness of services and programs offered by the municipality and its agencies and (2) Gauging the resident’s awareness of processes – essentially how to do things.

These questions are vital because all the radio public service announcements, flyers, and government TV channels cost money; but the goal is not to implement a strategy to push information to residents. The goal is for the residents to understand, to remember, to be aware. So that awareness has to be measured – municipalities want participation (i.e., people using their parks, getting access to support services, attending events, and utilizing their recreation centers), and they want whatever revenue is associated with that participation.

But in this age of customer service being balanced with customer “self-service,” residents must also be aware of HOW TO do things. What’s the process to apply for Medicaid, to reserve a park shelter, update my business listing online, get a new recycle bin, or report that the neighbor puts oil down the sewer drain? The more educated residents are on how to do things themselves, the more efficient a municipality can be in providing that service since the resident either goes through the process on their own or they contact the right employee to help them the first time.

These principles are universal in business – customer awareness is a huge asset to any business wanting to grow (i.e., increasing awareness of products/services) and any business wanting to improve efficiencies (i.e., increasing awareness of service processes).

When you conduct your customer surveys, make sure you’re researching your customer’s awareness.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


To Streamline or To Serve? Yes, and Yes

Posted on May 6, 2010 in Business Advice, Government Please leave a comment

Many municipalities are taking on the dual goals of streamlining operations and improving customer service. It’s an interesting set of goals since so many people in business assume that improving customer service means adding people, adding services, and adding costs.

But customer service done right should facilitate cost reduction. It should do this primarily because of two different outcomes that effective customer service should achieve. The first is that improved customer service should reduce complaints and redundant contacts from customers. Processes are a huge part of customer service, and if the property bill is right, the resident is less likely to call to complain. If reserving the park shelter online worked, there is no need to place a complaint call to the municipality. If the caller calls in and gets to a person without an undue wait, they’re not going to abandon the call and make a second call. Doing things right the first time reduces contacts and other efforts that result from customer complaints.

The second way that great customer service facilitates cost reduction is that customer service done right implies having standardized and efficient processes which allow less room for individual employees to do things wrong, for errors to occur, for rework to be required. Customer service done right means that the self-service processes which customers use are simple, self-evident, timely, and attractive enough that the customer often prefers doing their own work over contacting an employee to do it for them.

Streamlining operations and improving customer service can co-exist…they SHOULD co-exist.

If your organization can do it right the first time, and if you can make your processes quick, simple, efficient, and high quality, you’ll notice customers are happier, and the workload will decrease.

It’s the win-win-win that customer, company, and employees all want.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Government Charges You to Wait?

Posted on April 6, 2010 in Business Advice, Government Please leave a comment

The San Francisco Chronicle published an article on April 1 (no joke) about new fines and fees being instituted by the San Francisco Municipal Transportation Agency. The article (http://www.sfgate.com/cgi-bin/blogs/cityinsider/detail?&entry_id=60331) noted how recipients of parking tickets in San Francisco are being charged $2 more, and people using the government customer service center will be charged $3 to be able to wait in line to pay tickets, purchase parking cards, or buy Fast Passes.

All this is understandable. Municipalities in California are having a particularly difficult time financially, and they need to increase revenue. So charge more for parking. Charge more for tickets.

But charge for the right to wait in line? Charge to be inconvenienced? Charge for the opportunity to buy something from you?

When I work with a client considering levying a new fee on the customer, the questions I ask include: How will this impact your relationship with your customer? How will this impact your customer retention? How will this impact the customer’s word-of-mouth? How will this impact your long-term success?

Most businesses – if they asked themselves these questions – will do everything they can to avoid increasing prices unless they can show some equal increase in value to the client.

In municipalities, the same questions are not asked, and maybe it’s because they don’t think they need to be asked. After all, where else is the customer going to go to pay a ticket, buy a parking pass, or buy a Fast Pass?

Whether you work in a municipality or a private business, before you put an additional burden on the customer, before you expect more from your customer, before you put barriers between them and your organization, think about the long-term impact.

Exhaust every opportunity to improve your organization’s performance before dumping that responsibility on your customer.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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