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Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

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The Hidden Netflix Customer Service Gaffe

Posted on September 23, 2011 in Business Advice Please leave a comment

By now, you’ve probably heard how Netflix has lost 1 million subscribers (about 4%) of their customer base due to 100% of their own decision-making. They decided to split their DVD rental service from their video streaming service. This increased the fee for having both services by about 60%.

They thought they’d lose subscribership, and they lost more than they thought. But this was part of a long-term strategy, one that they’re sticking to for the time being.

If you ignore the obvious customer anger at the price increase and the risk of this strategy (which will probably be an M.B.A. case study in a couple years), there’s a seemingly minor issue that’s created a lot of unexpected backlash.

Customers who keep both services will now receive 2 bills which they have to pay separately.

Yes, Netflix now has created more work for its customers. This is the opposite of great customer service.

We often talk about reducing the “hassle factor” for your customers, the need to make it easy for customers to do business with you. Netflix has taken a strategic change in their business model and made it more of a hassle for customers to do business with them.

Start thinking about your company through the eyes of your customer. In what ways is it a hassle for your customers to access information from your company, to get answers to their questions, to get through to a representative, to purchase a new service, to request a refund, or to pay a bill?

Make sure your great strategies don’t create great barriers to your customer’s satisfaction.

Listen to our latest podcast of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/