Jasmine had a great experience with the company, and the company sent her a link to provide an online evaluation following the visit. So, she clicked the link, gave a rating, and made a comment about her experience.
The company monitored their online reviews, saw the positive response, and replied online: Jasmine, What a fantastic review! We are thrilled that you shared these wonderful things with us. Please know how much we appreciate you and hope that every experience you have with us is as positive!
Fred was supporting a client – a local government agency that had previously not been performing well. During a meeting about 6 months into the consulting project, a director at the agency paused to thank Fred for the ongoing support and guidance, and for helping the department performance metrics to consistently improve over the most recent 4-5 months.
Fred replied: That’s very kind of you. It’s been a great experience working with you and your team, and I’m glad we’re seeing the progress you all have been working hard to achieve.
In both of these real-life examples, the customer is appreciative – WOOHOO!!
And in both cases, the person who receives the thanks on behalf of the company reciprocates that appreciation. Those statements back to the customer are short, sincere, and positive.
It’s great to get a “Thanks!” from the customer. And some days those thank yous are few and far between. But if we’re fortunate enough to get them, it’s often good to thank the customer for their role in making it a great experience, to convey you appreciate them, to convey you value them.
Reciprocate the Thanks.
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