Scenario #1: The customer sent an e-mail to the general inbox at the company. The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so.
The next morning an employee opened up the e-mail, got the customer’s e-mail address, and created a new message. The employee thanked the customer for the e-mail, stated that they understood the customer needed some help, and asked what they needed help doing.
Scenario #2: A customer called a pet store asking if they had an item in stock. The employee said: “We are out of stock, and we just got a shipment in, but I’m not sure when they’ll be unloaded.”
While the customer was still on the phone, the employee could be heard talking to their manager about the shipment. The manager got on the phone and said: “How can I help you?”
Good v. Great Customer Service
These two scenarios highlight a difference between good and great customer service. In neither situation was the service bad. However, in Scenario #1, the customer was explicit about their need, but the response was generic. Therefore, the customer would have to reiterate their need and wait on the response. The employee could have done some research, provided an answer in the e-mail, and offered additional information or a follow-up phone call, if needed.
In the second Scenario, the customer was explicit with their question, and the manager was involved in the conversation with one of his employees, but the manager got on the phone with a question that implied they knew nothing about the situation. Therefore, the customer would have to reiterate their question and wait on the response.
There are customer service handoffs and transitions. It might be from a generic inbox to an individual representative. It might be from an employee to a co-worker. But frustration can occur when the customer took time to convey the specifics, and it’s as if the specifics were ignored. That they’d have to restate what they already shared. That their voice wasn’t heard.
Go from good to great by sharing and acting on the information the customer has already given.
Signup for FREE Tips! Contact Us More Resources for You Visit Our Home Page





















