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Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

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Fight Fret with Reassurance – 6/27/23

Posted on June 27, 2023 in Customer Service Tip of the Week Please leave a comment

I bought tickets for this weekend’s event, but they’re not showing up on my app.  I was told we could request a refund, but I don’t see a way to do that online.  I need this fixed by tomorrow.  The information on my bill is wrong, and it says it’s due next week.

The customer is confused or anxious or upset.  There’s an urgency, or there’s a misunderstanding.  The emotions are not positive, and the answer may not be immediately clear.

We need to seek details.  We need to determine alternatives.  But we also need…to reassure.

To reassure is to calm down.  It is to build confidence.  It is to alleviate fears.

If the customer is calm, if they have confidence in a resolution, if they have faith in you instead of fears in the situation, the conversation can end more quickly.  The odds of them wanting to talk to your manager diminish.  The likelihood they’ll question what you say or answer-shop decreases.

So, reassure.  Let them know that you can help, how you can help, how you’ve helped others.  Talk in ways that convey your understanding of them and their situation, your understanding of solutions, next steps, and timelines.  Use the phrases like “we will help you,” and avoid phrases like “I think we can address this.”  Convey your experience, resources, and tools.

The facts and the details of the issue and solution are important to address when the customer is worried.  But it helps to provide reassurance, as well.  It helps to speak with authority and to use words that convey more certainty of actions rather than uncertainty of next steps.  Convey your confidence to build their confidence.  

When the customer frets, provide reassurance.

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Avoid Making a Bad Situation Worse – 12/27/22

Posted on December 27, 2022 in Customer Service Tip of the Week Please leave a comment

Twitter.  When you hear that word, does your temperature rise?  Do you roll your eyes?  Do you ask: What is Twitter?

From a customer service perspective, Twitter has evolved into a virtual place for consumers to complain about businesses.  For those businesses savvy enough to understand the importance of communicating with customers in customers’ preferred communication vehicle, Twitter can be an effective and needed place for service recovery to occur.

Bad Incident, Good Service

For this Tip of the Week, Twitter was a source of a tip.  A writer shared a personal story about his recent travel.  He called the airline in question by name.  But the Tweet was positive.  He said he had a stroller damaged on a trip.  He noted that the airline handled the “situation promptly and fairly,” and it “never turned into a fight.  Just fixed it.  Appreciate the customer service.”

This issue was apparently caused by the airline, and luckily they were dealing with a reasonable customer.  This was a customer who had engaged businesses before where one of those company’s issues was made worse by how the company responded.  Companies can often get defensive.  They can argue insignificant points about the situation or try to deflect blame from themselves instead of focusing on empathy for the customer and the solution to the situation.

This customer actually appreciated the customer service, but they also highlighted their appreciation for the company not turning a company-caused issue into a fight with a customer.

A Different Definition of “Good Customer Service”

Yes, customer service in today’s world is such that good customer service is often defined as companies just not making their initial mistake worse by how they address the issue.

When dealing with a customer who’s complaining about a mistake your organization made, you’re in a delicate position.  Be a little extra in-tune with that fact so that what you say and how you say it is not something that makes the situation worse.  Offer the empathy, find a path to a solution, and avoid the defensiveness and arguments that can lead to the fight.

Avoid making a bad situation worse.

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Open Minds and Ornery Customers – 12/13/22

Posted on December 13, 2022 in Customer Service Tip of the Week Please leave a comment

We all have to deal with some crazy customers, at times.  They might be loud or sad.  Flighty or mad.  They may have unrealistic expectations or think it’s OK to skip past people in line because their need must be more important than the others.  Some are rude, some are disrespectful, and some just flat don’t know how to communicate politely or professionally.  So, it’s understandable why our emotions are triggered, and we can reflect their ornery nature if we’re not careful.

One way to deal with the ornery customer is to have an open mind.  I’m not suggesting that we capitulate to their concern.

Rather, we need our mind to be open to finding new ways to navigate the conversation.  New ways to get to resolution.  New ways to close a conversation.

I’m not talking technique, per se, about how to handle the angry customer.  We’ve dealt with that many times in these tips.  Instead, I’m talking about how we handle ourselves intellectually in a conversation that has the potential to go down the tubes emotionally.

Openness is about allowing the new, the creative, the different, the atypical path forward.  What people can you involve in the conversation or direct the customer to in order to move forward?  What process can you begin that can make the conversation more productive?  Is there an action you can take in front of the customer – right then – to show that you’re in it with them?  Is there an action you can have them do at that moment so they feel like progress has started (and to distract them a little)?  Is there a way to end the conversation with your promise of a follow-up call, e-mail, or text by the end of the day?

When you’re dealing with the ornery customer, you have to deal with the emotions.  But if we keep an open mind about the possible solutions for the situation, maybe that emotion won’t dominate our reaction.  Maybe we can more quickly close the conversation and move to the next step.

Keep an open mind with the ornery customer.

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