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Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

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Avoid Making a Bad Situation Worse – 12/27/22

Posted on December 27, 2022 in Customer Service Tip of the Week Please leave a comment

Twitter.  When you hear that word, does your temperature rise?  Do you roll your eyes?  Do you ask: What is Twitter?

From a customer service perspective, Twitter has evolved into a virtual place for consumers to complain about businesses.  For those businesses savvy enough to understand the importance of communicating with customers in customers’ preferred communication vehicle, Twitter can be an effective and needed place for service recovery to occur.

Bad Incident, Good Service

For this Tip of the Week, Twitter was a source of a tip.  A writer shared a personal story about his recent travel.  He called the airline in question by name.  But the Tweet was positive.  He said he had a stroller damaged on a trip.  He noted that the airline handled the “situation promptly and fairly,” and it “never turned into a fight.  Just fixed it.  Appreciate the customer service.”

This issue was apparently caused by the airline, and luckily they were dealing with a reasonable customer.  This was a customer who had engaged businesses before where one of those company’s issues was made worse by how the company responded.  Companies can often get defensive.  They can argue insignificant points about the situation or try to deflect blame from themselves instead of focusing on empathy for the customer and the solution to the situation.

This customer actually appreciated the customer service, but they also highlighted their appreciation for the company not turning a company-caused issue into a fight with a customer.

A Different Definition of “Good Customer Service”

Yes, customer service in today’s world is such that good customer service is often defined as companies just not making their initial mistake worse by how they address the issue.

When dealing with a customer who’s complaining about a mistake your organization made, you’re in a delicate position.  Be a little extra in-tune with that fact so that what you say and how you say it is not something that makes the situation worse.  Offer the empathy, find a path to a solution, and avoid the defensiveness and arguments that can lead to the fight.

Avoid making a bad situation worse.

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A Great 2-Minute E-mail – 8/23/22

Posted on August 23, 2022 in Customer Service Tip of the Week Please leave a comment

I know.  You probably get e-mails all the time from customers griping about some aspect of your organization or their experience.  You’ve got too much to do and too little time to do it.  I could not begin to tell you how many times I’ve been told by staff and managers in Service Excellence Training that they just have too many emails and voicemails to respond to customers.

That may be the case, and maybe the root cause of all those messages is a bad experience, understaffing, or poor processes and communications.  So, there is a need to get at the root causes to drive down those large numbers of unwanted customer complaints.

But it doesn’t take 30 minutes to send a good e-mail.  It doesn’t even take 10 minutes to craft the perfect response.  In most cases, you can easily create a great e-mail in less than 2 minutes.

The client had been coming to the venue for events for years, and something had changed. Certain gates were closed that had once been open.  Handicap access was different than it had been in the past.  They were a long-time customer, and this change was a frustration.  Here’s the employee’s response:

Hi John,

Thank you for your feedback, and I’m sorry about the difficulties accessing the venue.  I will make note of your concern and see if we can come up with a solution.  

For some background as to why we changed from Gate B to Gate C for the event, our Gate C is closest to the wheelchair ramp.  We wanted to make sure folks have the easiest access to the ramp.  I’m sorry we didn’t communicate about the change well-enough prior to the event.  I’ll follow-up with you prior to the next event with an update.

Thank you again,

Mary

There’s personalization, empathy, apology, commitment to action, explaining why without making excuses, taking ownership, and closing with appreciation and personalization – all in about 100 words…and under 2 minutes.  This is far better than no response, and far better than most e-mails consumers receive these days.

The next time you feel you have too much going on to respond to e-mails, do what’s right and help the customer feel valued.  Try to be great…in under 2 minutes.

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When They Want to Talk to Your Boss – 8/16/22

Posted on August 16, 2022 in Customer Service Tip of the Week Please leave a comment

“I want to talk to your supervisor.”

That’s their opening salvo.  Before you can hardly finish your greeting, the customer is asking for your boss.  This is done by a customer who has tried to get an issue resolved, and it hasn’t worked, so they want to go to somebody with more authority.  Also, some customers just immediately go to the supervisor and don’t even give the employee the chance to address the need.

Why Pause before You Transfer

Before you do the immediate handoff, we suggest that you go through a couple quick steps.  Why?  Because you may be able to help this person.  You could save the customer time by them not having to leave a voicemail for someone who is unavailable at that moment.  You could save them the hassle of being transferred or having to talk to multiple additional people.  And you could save your co-workers the time of having to deal with something that may be unnecessary to run by them, particularly if there’s little information shared on the situation.

What Process to Use

Here’s how to handle these situations:

  • Assure the customer that you want to help and you can help, whether that help means getting them to the supervisor or the person over that particular area. Let them know that you’re wanting to help, and you’re happy to set up that conversation.
  • Clarify the situation. Ask them: Just to make sure I understand the situation… or To make sure I send you to the right person… or To ensure you get your need addressed in the best way possible…  Then ask for a few details.  By clarifying the situation, you’re determining if you can help, you’re confirming to whom to send the customer, and you’re enabling yourself to provide background information to the supervisor.
  • Offer to address the need yourself, if possible. This could result in your actually fixing the issue or providing the information.  It could involve your acting on their behalf to engage the supervisor and get back to the customer.
  • Take the Next Step. This is when you let them know what you’re about to do next and when you’re going to do it, whether it is resolving the issue, operating on their behalf, or going ahead and connecting them with the person to best meet their needs.

 
When they want to talk to your supervisor, Assure, Clarify, Offer, and Take the Next Step to make sure that issues get addressed in the best manner possible for the customer, the co-worker, and the company.

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