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It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

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How Better Customer Service is Better for You – 8/18/26

Posted on August 18, 2026 in Customer Service Tip of the Week Please leave a comment

Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience?

Noted below are 5 different aspects of a great experience desired by the customer.  What if…

  • The customer gets their question answered in one contact.
  • The customer gets consistent information from their mailings, the website, and staff.
  • They get to choose how they want to communicate with your business.
  • They don’t have to wait long to talk with someone.
  • They are comfortable with what they need to do next or how to take action.

 
Note that this is what the customer wants, but each has a benefit to you and your organization.

Getting the question answered in one contact means fewer handoffs between employees, less room for error or issues.  Consistent information builds customer trust and reduces the number of customer calls seeking answers or conveying confusion.

Allowing the customer to have multiple options to contact your business reduces their frustration of not being able to send an e-mail ifs they want, doing a video chat if they want, using self-service options when that’s their preference.  Short waits mean that there’s less of a chance the customer is frustrated with the process when they eventually get to you, so you’re dealing with fewer irate customers.  And the more comfortable they are with the next steps, the less likely they are to ask you a series of questions, to call back repeatedly, to expect you to do something for them.

Instead of just reacting to the customers’ issues, creating a great customer experience can actually help your lives to be a little bit better.

Provide a better customer experience to create a better employee experience.

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My 8-Minute Visit at the DMV- 7/28/26

Posted on July 28, 2026 in Customer Service Tip of the Week Please leave a comment

I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an appointment online and decided to go that route instead of showing up and hoping for the best at some other office.

When I pulled into the parking lot, there was only one space available.  When I walked in, I was confused.  The waiting area was nearly full, and immediately to my right there was a police officer who was doing some kind of administrative task with some of the customers.  I waited for a second wondering if he was working with the DMV.  It turns out that he was with the Highway Patrol, a group that shared the space with the DMV, and many (or most) of the people there were waiting to talk with the law enforcement staff.

So, I went around the corner to the other side of the waiting room, and the DMV office was there.  An employee immediately walked by and said “somebody will be with you shortly.”  A few seconds later, a gentleman walked up and asked me for my appointment number or my phone number to confirm the appointment.  Still standing, he tapped a few buttons on his computer screen, printed out a number for me, and told me to wait in one of the seats in the lobby.  He twice said somebody would be calling me “very soon” to one of the numbered windows, and he pointed behind him at the windows.

After sitting for less than 10 seconds, they called my number and asked me to go to Window #5.  The lady confirmed why I was there and asked me for my identification documents.  She told me when and why to sign the keypad multiple times.  She then told me to put my back against the wall and look straight at the camera to have my picture taken for the ID.

She said “look to your left at the screen, and you’ll see the photo.”  And there I was in all of my closed-eyes glory.  She apologized for taking the picture too quickly, and she took it again.  I told her I was going to be going on a trip and asked if she thought I would get the Real ID before then, and she said she hoped so, but – just in case – she instructed me to bring certain documents with me to the airport.

From the moment I walked into the DMV to the moment I pulled out of the parking lot, it was less than 8 minutes.

Negative reputations which many businesses (like the DMV) have are often well-deserved.  But great processes, communications, instructions, attitudes, and systems, can slowly turn the reputation around – at least for certain locations.

If the DMV can deliver a great customer experience, we can all deliver a great customer experience.

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Don’t Turn the Customer into the QA Department – 6/10/25

Posted on June 10, 2025 in Customer Service Tip of the Week Please leave a comment

Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account.

She noticed that the effective date was listed on 2 different pages, and the dates were different.  On page 2, it was noted that no deposit was required, but on the page asking for a credit card or bank number, it had a deposit figure listed.  The location to send any correspondence to was listed, but she was aware that the company had moved its offices two weeks ago to a different location.  However, “the straw that broke the camel’s back” was that her name was spelled wrong in the form.

Roberta thought that she still wanted to go with this company, but she lost some confidence.  She began to question whether a company that was this sloppy in signing up a new client would be just as sloppy in other aspects of the experience.

Luckily for Roberta, she caught all the issues before she signed anything.  Unfortunately for Roberta, the company had turned her into their quality assurance department.  They hadn’t taken appropriate efforts to ensure that what she was being provided was complete, accurate, and consistent with what she was told, so now she doesn’t trust the company.

When a company and its employees don’t take the time to thoroughly review information before it’s provided to the customer, when they haven’t thought through the content from the customer’s perspective before sending it, then they are putting the responsibility on the customer to identify issues, to initiate a corrective action process, and to proof updated forms.

Thoroughly review information before sharing it with the customer so that the company doesn’t lose credibility.  Find ways to make your information, your requests, and your advice clear and high quality.

Don’t turn the customer into the QA Department.

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