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Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

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A PB&J Customer Service Lesson – 3/27/18

Posted on March 27, 2018 in Customer Service Tip of the Week Please leave a comment


When my daughter was in elementary school, she had a teacher who gave the kids an assignment – write instructions on how to make a peanut butter and jelly sandwich.

Simple enough, right?

When the assignment was turned in, the teacher stood at her desk, pulled out a loaf of bread, a jar of peanut butter, and a jar of jelly, and she began to read the first student’s instructions out loud – “Put peanut butter on bread.”

So, the teacher put the loaf of bread in the center of her desk, and she slammed the jar of peanut butter on top of it. Some students laughed; others sat in disbelief.

The teacher began to read the second student’s instructions – “Place a slice of bread on a plate, and spread peanut butter on the bread.”

The teacher opened the bag with the loaf of bread, pulled out a slice, took a paper plate off the shelf, and put the slice of bread on the plate (so far, so good!). Then she unscrewed the top of the peanut butter jar, put her hand in, grabbed some peanut butter, and spread it by hand on the slice of bread.

This was met with equal groans of “Ewwww!” and “Gross!”

The teacher was illustrating how the kids need to be thorough in their descriptions/instructions. When explaining what to do or how to do something, we can’t assume that the person reading what we’re writing will make the correct assumptions about what we mean. If we want them to be clear, we need to be specific enough to be understood correctly.

Think about the instructions you give co-workers and customers on how to do a task – how to complete a form, sign-up for a service, submit documentation, provide you with information. If you want it done a specific way, you have to be very specific in providing instructions.

Make sure you get what you want in the form you want it from others. Don’t assume others will interpret general instructions the same way.

Learn from this PB&J Customer Service Lesson.

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Great Customer Service, and the Luge – 2/13/18

Posted on February 13, 2018 in Customer Service Tip of the Week Please leave a comment


I was watching an event at the Olympics – it was the luge. That’s where crazy people called lugers lay on their back on a sled and fly 80 miles per hour on a sheet of ice – did I mention that they’re CRAZY?!

Actually, it looks like fun. I’d love to give it a shot…only if they wrapped me in bubble wrap and promised I wouldn’t go over 30 miles an hour – I’m not THAT crazy…but I digress.

The lugers make four runs down the track, totaling the times from each run to see who wins. It’s not the best 1 of 4; it’s the best set of combined times.

Back to the event – the final luger was the leader after 3 rounds. He had won the Gold Medal in this event at the previous two Olympics. And on the way down the track during his 4th and final run, he maintained his lead…until he went sideways. It wasn’t a full 180 degree pivot, but it was enough to cost him the race – his last run was so bad that he went from 1st to 5th – no medal for him.

The announcers talked about the importance of consistency in the luge. It’s not about one great run – anyone can do that; but to win the Gold, you have to be consistently great.

Now, how do we build consistency in customer service? How do we make sure the three WOWs we provide aren’t overshadowed by the one stinker of an experience that we offer?

Consistency comes from an ongoing attitude of caring for the other. It comes from practice – what to say, how to respond, how to engage, how to resolve. It comes from identifying those situations that do or could challenge you the most (even if they’re only 5% or 10% of what you encounter) and developing approaches to deal with them.

Consistency comes from creating standards, templates, patterns, methods – and utilizing them over and over again. And consistency comes from doing things in a way that’s consistent with your values – who you want to be with and for others. To sum it up, consistency in performance comes from consistency in actions and attitudes.

Put the tools and habits in place to be great at customer service. Find consistency.

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Dealing with the Treasure Hunter – 1/10/17

Posted on January 10, 2017 in Customer Service Tip of the Week Please leave a comment


The customer is asking you question after question after question. They’re engaged and pleasant, but they’re turning what’s normally a 30 second quick talk into a 3-minute conversation.

It’s easy to get impatient with these customers because they’re taking up more of your time than normal. It’s easy to get frustrated because they’re firing question after question at you, and you have TONS of other work to do, so many other customers to serve.

What’s going on?

You’re dealing with the Process Customer. They want details. They want realistic expectations. They want the treasure map to their desired pot of gold.

To deal with these customers most effectively, consider them to be like a Treasure Hunter. They want the map. They want the clues. They want to know the potential pitfalls to avoid and the clearest path to take. It’s all about getting to the treasure, and they don’t want you to tell them just the next step. They want the map – with all its clues and paths and steps detailed.

Handle them this way. Tell them your understanding of their goal. Note the next steps, who will do what and by when. Give them a (process) map or a checklist of ALL the steps. Then confirm they understand the plan before you wrap up the conversation.

With these Treasure Hunters, you also have to be conscientious about telling them when steps have been accomplished, when action has occurred, when roadblocks have been encountered and overcome – in other words, be proactive with status updates.

So why are we handling these Treasure Hunters in this manner? Because the more you build their expectations with clarity and the more you build their comfort, then the more you’ll build their confidence.

And the more clear, comfortable, and confident they are, the less they’ll be contacting you and your co-workers repeatedly for updates, with questions, and with concerns.

When encountering a Process Customer, treat them like a Treasure Hunter.

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