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Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

4 Actions for the Customer - 9/10/24


One way to look at the difference between proactive and reactive is that proactive is something that’s often done before it absolutely has to be done.  Maybe it’s something done that really doesn’t have to occur, but your professionalism takes over, and some action or communication that you know Read more

Don’t Kick the Problem Down the Road - 9/3/24


The error was obvious.  Shania is a clerk at a local government office, and she could tell that something was wrong with the permit request.  She was about to reject the request because the address was invalid. If this would have been handled like the normal process, Shania would have Read more

Reflect the Best of Your Customers - 8/27/24


When Alice walks into a business, whether it’s a restaurant or government building, whether it’s a Goodwill or a grocery store, she has a certain way about her.  She’s the customer, and it’s not unusual to hear her say to the employee:  Thanks for being here today! It’s not unusual Read more

Create Your Personal Motto - 8/20/24


Take a look at these mottos: It’s the real thing. Just Do It. Have it your way. Betcha can’t eat just one. Breakfast of champions. Do you know the companies?  The answers are at the bottom of this tip. So why am I asking you about mottos?  And why do almost all of them make me Read more

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Tap the Employee to Better Treat the Patient

Posted on July 3, 2015 in Business Advice, Healthcare Please leave a comment

Blog 7-3-15 - 2nd postIn the article Hospital shows improved patient satisfaction, the author highlights a hospital that is using key strategies to drive up patient satisfaction. And in hearing Ivision Memorial Hospital leaders describe the approach, one starts to draw conclusions. Here are some quotes:

What we do is we get a group of people from all aspects related to that process, get them in a room for four days and really give them the leeway to fix the problem.

We’re firm believers that the people who know the work are the best ones to fix it.

Next year’s score card goals are set to change, some of which are based on staff suggestions.

What we’re really going to push in this next year is something we call our bright idea program. The idea is that we give staff a way to improve their work.

Did you catch the theme? The CEO and Chief Quality and Strategy Officer are constantly talking about using the voice of the employee to drive improvements. Whether it be on an improvement team or through an employee suggestion system, the best ideas to improve the patient experience are coming from those closest to the patient on a daily basis.

Leaders must chart the vision and set the strategy in most organizations, but the employees are the ones often with the best ideas on how to execute the ideas and improve patient satisfaction.

Create a patient satisfaction improvement strategy where the employee’s voice rises up for the benefit of the patient.

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Journalists are Sharing Patient Satisfaction Scores

Posted on April 17, 2015 in Business Advice, Healthcare Please leave a comment

Blog 4-17-15It’s happening. We knew it would come. It’s not that the hospitals haven’t been measuring patient satisfaction for decades. It’s not that the Federal Government is just now monitoring patient satisfaction and reporting it publicly. It IS that it’s become such an easily-obtained set of information that journalists are quickly pulling the data and writing articles. The article See how Triad hospitals fare when it comes to patient satisfaction is a perfect example. It identifies specific hospitals in North Carolina only getting 2 “Stars” out of 5. It notes that nobody in the region is above a 4, and it interviews those performing “badly” in the eyes of the writer, putting them on the defensive. Now here’s the question: What is your organization doing to continually improve patient satisfaction? Some of the answer is process-oriented, some is culture, some directly relates to engaging employees, and some relates to communications and relationship-building with patients. Our suggestion is to start with the Voice of the Patient – What are their true satisfaction drivers? Uncover the true drivers of willingness to recommend and return, if needed. Then identify what correlates most to those drivers. At that point, you can be efficient in your efforts. At that point, you’re tailoring your strategy to improve and sustain that improvement in patient satisfaction through employee engagement, patient engagement, process, communications, cultural, and other initiatives. Continually work to improve your patient satisfaction. Your scores could be in the next headline, the next television segment, or the next in-depth article. The data on the hospitals have become stories waiting to be written.

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Consistent Patient Satisfaction Requires a Strategy, Not a List

Posted on November 20, 2014 in Business Advice, Healthcare Please leave a comment

New Picture (1)The recent Healthcare Finance News article 10 ways to boost patient satisfaction, offers a list of Customer Service Standards that – when adhered to – “should do the trick” to grow patient satisfaction at your organization. The author notes that there are actually at least 30 ways to grow patient satisfaction. While the Standards noted in the article are generally good tactics for an individual employee to use in interacting with an individual patient, one could get the feeling that having satisfied patients is all about implementing a checklist.

It’s not.

Instead of 30, there are hundreds of ways to improve patient satisfaction. Keep in mind that patients form their opinion of their experience based on 3 key factors: The Attitudes/skills/knowledge of the employees, the Processes that they experience as a patient, and the Service itself. With Attitude/Process/Service as the backdrop, there are many ways where employees can convey a positive and caring attitude, exhibit a technical, customer service, or communications skill, and covey knowledge (of the patient, of processes/procedures/policies, and of services). There are hundreds of processes that a patient may experience – from registration to pre-op testing, from having x-rays to paying for services, from calling in to the facility to placing your meal order. And the services – the x-ray itself, the food, the surgery, the anesthesia care, the medicines provided – one inpatient stay alone has many services provided. And I haven’t even addressed the look, feel, and cleanliness of the facility itself.

To improve patient satisfaction for the long-term, you have to think strategically. What is the patient’s definition of a great experience? How can the organization provide that experience? What culture would foster a sense of responsiveness, caring, efficiency – where healthy internal relationships enable a great patient experience? How can processes become more simple and self-evident, efficient and yet customer-friendly? How can services be made more consistent, higher quality, and more seamlessly delivered?

To create and sustain high patient satisfaction, create strategies to transform your culture, to design and deliver a great patient experience, and to continually involve the Voice of the Patient in the design process and your continuous improvement initiatives.

Go beyond list-making to deliver a great patient experience.

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