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Use the Customer’s Words - 4/21/26


The customer is describing a problem on what they call their “computer.” They mentioned that the “screen” doesn’t “move from one page to the other.” They say that the “website’s name is typed at the top,” and it says sample.com with a “line, and then it says ‘home’ after Read more

Affirming the Customer with Empathy - 4/14/26


We’ve spoken and written about empathy for the 20+ years of these customer service tips, noting empathy as the most important quality any individual can have if they want to be great at customer service.  We’ve shared that - in order to serve our customers most effectively – it’s Read more

The Power of Teaching While Helping - 4/7/26


If you’re trying to develop a relationship with the customer rather than just simply handling their transaction and moving on, you are taking a long-term view.  You realize that that individual is someone you want to keep with your business for months or years to come, so it’s a Read more

Bear with Me - 3/31/26


As a customer, you’ve probably called a company and heard the phrase “bear with me.”  At that point, you know there’s going to be some sort of delay.  The CSR is giving you a heads up that there’s going to be additional wait time.  Essentially, they are trying to Read more

Slowing Down the Fast Talker - 3/24/26


Jeffrey had always been told by his manager to figure out the issue quickly and wrap up the conversation as fast as possible.  So, Jeffrey was hyper-focused at finding that one key word that could identify the issue and help him to transition quickly to what might be some possible Read more

Don’t Bury the Lede - 3/17/26


Mary was working at the office, and she received an e-mail alert from the water company.  There was a water outage in her neighborhood.  It looked like it was going to be a couple hours to fix the issue. Sure enough, a few hours later around mid-afternoon, Mary received another Read more

Confirm the Real Issue Before You Start Solving - 3/10/26


Have you ever gone “down the rabbit hole?”  It involves going deep into some topic, some discussion – with analysis that creates complexity as much as it resolves it.  And that dive into the rabbit hole often starts with a simple question. Going down that rabbit hole takes time and Read more

One Question to Prevent a Follow-up Call - 3/3/26


The way some performance metrics work, you would think companies would prefer for their staff to talk to the same customer 4 times on the same topic for 8 minutes each rather than talking to them once for 10 minutes.  Many management metrics are too focused on average length Read more

Stay Calm When the Customer Isn’t - 2/24/26


There are all sorts of others’ emotions that you have to deal with as a customer service professional.  The other person could be anxious or upset, they could be angry or agitated.  It can run the gamut of emotions, but for you to deal with them in the best Read more

Don’t Begin with the Dead End in Mind - 2/17/26


Habit #2 of Stephen Covey’s “Seven Habits of Highly Successful People” is “Begin with the End in Mind.”  It speaks to the need to have a clear vision or goal for what you’re trying to ultimately achieve, so you understand the purpose of what you’re doing.  It helps you Read more

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Provide Quality Time to Customers – 1/7/14 TOW

Posted on January 7, 2014 in Customer Service Tip of the Week Please leave a comment


When teaching communication techniques to client personnel, we sometimes get pushback from participants. It might be an employee saying “If I do what you say, I’ll be with the customer FOREVER.” Or maybe a manager will tell us “I don’t have time to greet, clarify needs, confirm my understanding, ask if they need anything else, etc.”

Just like you probably don’t want to spend exorbitant amounts of time with individual customers addressing needs and working through issues, most customers don’t want to spend a ton of time on those topics talking with us either. Their time is valuable, too.

So let’s shift our thinking away from “great customer service means spending lots of time with customers” to the following thinking: Great customer service means spending Quality Time with customers.

We went through an exercise with a client on the topic of “Quality Time,” and here’s a synopsis of what we found. Many customers define “Quality Time” when:

  • Their time with you is uninterrupted and not rushed
  • They are getting the time expected (employees not showing up late for a meeting, for example)
  • Employees are focused on them (i.e., not appearing distracted during the conversation)
  • Staff “pause” their other tasks (e.g., typing information on the computer) to emphasize something or provide a moment of clarity to the customer
  • Staff educate the customer so they can be more independent.

 
These are key methods of enhancing the Quality of the time spent with customers – without necessarily spending more time:

  • Actively listening – don’t be passive in the discussion (nod, paraphrase their need/issue, ask questions)
  • Ensuring customers feel as though they are part of a dialogue (describe the process your working through or include them in discussions you’re having with co-workers)
  • In face-to-face situations, including those who are with them (family members or friends) in the discussions
  • Explaining procedures, processes up front so they know what to expect
  • Conveying your own calm demeanor, particularly when you’re in the middle of an especially busy/hectic environment (picture a retail business during the holidays).

 
Don’t buy into the assumption that great customer service equals your spending undue amounts of time with customers. Instead, buy into the belief that the time we do spend must be high quality.

Provide Quality Time to Customers.