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Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

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Provide Quality Time to Customers – 1/7/14 TOW

Posted on January 7, 2014 in Customer Service Tip of the Week Please leave a comment


When teaching communication techniques to client personnel, we sometimes get pushback from participants. It might be an employee saying “If I do what you say, I’ll be with the customer FOREVER.” Or maybe a manager will tell us “I don’t have time to greet, clarify needs, confirm my understanding, ask if they need anything else, etc.”

Just like you probably don’t want to spend exorbitant amounts of time with individual customers addressing needs and working through issues, most customers don’t want to spend a ton of time on those topics talking with us either. Their time is valuable, too.

So let’s shift our thinking away from “great customer service means spending lots of time with customers” to the following thinking: Great customer service means spending Quality Time with customers.

We went through an exercise with a client on the topic of “Quality Time,” and here’s a synopsis of what we found. Many customers define “Quality Time” when:

  • Their time with you is uninterrupted and not rushed
  • They are getting the time expected (employees not showing up late for a meeting, for example)
  • Employees are focused on them (i.e., not appearing distracted during the conversation)
  • Staff “pause” their other tasks (e.g., typing information on the computer) to emphasize something or provide a moment of clarity to the customer
  • Staff educate the customer so they can be more independent.

 
These are key methods of enhancing the Quality of the time spent with customers – without necessarily spending more time:

  • Actively listening – don’t be passive in the discussion (nod, paraphrase their need/issue, ask questions)
  • Ensuring customers feel as though they are part of a dialogue (describe the process your working through or include them in discussions you’re having with co-workers)
  • In face-to-face situations, including those who are with them (family members or friends) in the discussions
  • Explaining procedures, processes up front so they know what to expect
  • Conveying your own calm demeanor, particularly when you’re in the middle of an especially busy/hectic environment (picture a retail business during the holidays).

 
Don’t buy into the assumption that great customer service equals your spending undue amounts of time with customers. Instead, buy into the belief that the time we do spend must be high quality.

Provide Quality Time to Customers.