season ticket holder | Customer Service Solutions, Inc. - Page 16

When Passive Voice is a Good Thing - 8/9/22

It’s all your fault, Mr. Customer! We may want to shout it from the rooftops, but other than venting and absolving ourselves of guilt, this wouldn’t help much in the grand scheme of things. We have a customer sitting in front of us or on the phone, and maybe they are Read more

They’re Stressed, So You Can… - 8/2/22

Wow!  That customer looks stressed!  Maybe it’s their body language or their expressions; they could be fidgety or talking really fast. In the past, when we offered guidance in these situations, we focused on how to navigate the conversation step-by-step - what points to cover and what points to avoid. But Read more

Find the Hidden Compliment - 7/26/22

The fact is, they ARE complaining:  The room is too cold.  The wait is too long.  They wish the parking spaces were bigger.  The new app doesn’t have a mapping function.  They cannot pay with their phone.  The website is unclear. In these types of complaints, the ones that are Read more

When You Know More Than They Do - 7/19/22

It was 95 degrees outside.  That’s not too bad when you’re inside and enjoying the air conditioning; but when Rachel’s A/C went out, in came Rachel’s worry.  Luckily, she knew the company to call, and a technician from Acme HVAC (fake name, real company) came out the next morning. Rachel Read more

Investigate for FACTS - 7/12/22

Sometimes the issues that we deal with don’t have an immediate resolution.  There’s unknown information and conflicting stories.  Many individuals are involved, or possibly whoever is involved is not available.  You have to investigate. For situations where you have to be clear on what occurred, make sure you’re gathering all Read more

Become a Great Teacher - 7/5/22

Are you one of those people who really liked school?  School is always made more enjoyable by great teachers and professors. Do you love sports?  Many coaches in football and basketball, in hockey and baseball view themselves as teachers…teaching the game they love to their team. True leadership is about growing Read more

Don’t Assume Their Motivation - 6/28/22

The company was instituting new human resources policies aimed at holding employees accountable for being late to work.  Employee lateness had been rising, and management wanted to make sure they reinforced the need for people to be on time. At a meeting to roll out the new policies, a leader Read more

It’s Not Always About the Outcome - 6/21/22

We want the satisfied customer.  We want the issue resolved.  We want to be able to fix the error or save the client.  We want to feel good coming out of a conversation, or feel like we have accomplished something special.  We want the “win win.” But all those great Read more

Ask: What is your goal? - 6/14/22

Through these Tips, we’ve shared our technique about how to meet the customer’s need right the first time.  It’s a conversation – a give and take with the customer where you hone in on what their true need or concern is, seeking more clarity to more quickly get to Read more

Make it Sincerely Yours - 6/7/22

I’d like to hear more.  I’m sorry about the situation.  Resolving your issue is important to me.  We appreciate your business.  Thank you for bringing this to my attention. These phrases are generally well-received depending on the situation.  But we want to make sure when we’re speaking to others that Read more

New Season, New Season Ticket Holders

Posted on in Business Advice, Sports Please leave a comment

Many of our clients have the greatest chance of LOSING customers if they are new customers. That’s especially true with our sports clients.

When a new season ticket holder (STH) arrives, they are excited, have expectations, have written the big check for the first time, and want a great experience.

With all of their expectations, all that emotion, and all those expenditures comes all that risk.

Part of how you keep these new clients is obviously to meet and exceed the expectations, provide more value than the expense, and feed that emotion positively.

But realistically, the other part of keeping those clients is to educate them on expectations you CAN meet, about their role in having a great experience, and about all you do that they don’t yet realize is available.

With new clients, be their educator.

Interested in improving your company’s customer service? See more information at:

Check out our new customer service book at

The Power of Thinking Big and Bigger – Steinbrenner and Welch

Posted on in Business Advice, Sports Please leave a comment

With the recent passing of George Steinbrenner, owner of the New York Yankees, fresh on our minds, it’s beneficial and timely to take a look at a couple core philosophies and actions that he undertook which would apply to any business.

If you start by looking at the outcomes of what he did, you identify tremendous revenue streams and many World Championships won.

But there was a lot that happened before that revenue and those championships were won. There were many managers hired and fired. There are many players who played for him. There was the rejection by his hometown of Cleveland when he wanted to own the Indians. He was suspended by Major League Baseball. But in the end, he persevered; he changed as a person and as a leader. And throughout this time, he was willing to spend money to get the best and brightest. He was willing to create his own entertainment network to promote his main product – the Yankees. And while the grandiose scale and financial resources of Steinbrenner are hard for us to imagine having ourselves, that mindset is not so hard to imagine.

So imagine we own a business, and our business is a sports franchise. And whether we want to increase our season ticket holder base, retain more season ticket holders, increase fans’ passion, or create our own internal “Raving Fans” in the minds and hearts of our employees, we have to think big. We get very little success in life if we look for and think about and expect very little. But we have the greatest opportunities to achieve big things if we think bigger.

I remember a story of how Jack Welch, former CEO of GE, went into some of the GE businesses to talk to the leadership in those businesses, and he congratulated them on their high market share. The leaders were pleased with the praise, but they had plateaued in their growth because they had such huge market share, and the markets just weren’t growing.

So Welch told them to redefine what their market was so that they would only be a small player in this newly redefined market. And once they did, the innovation, the creativity, and the growth all started to happen again.

Look at what you’re trying to accomplish as an organization, then take a step back to think big. Maybe you can or can’ t accomplish every idea you come up with, but just by viewing the possibilities, you’ll uncover new ways to think and to act and to succeed.

Interested in improving your company’s customer service? See more information at:

Check out our new customer service book at

Don’t Hibernate on Your Customers

Posted on in Business Advice, Sports Please leave a comment

Summer is the downtime for many sports – NBA, NFL, NHL, etc. But for the staff of those organizations, there is no downtime. This is a time to sell for the upcoming season, having completed renewals. But those organizations need to realize this is also the time to learn, to view their existing season ticket holders (STHs) as suppliers of the information needed to gain referrals, gain information on share partners, gain intelligence on the information needed to retain them in Spring 2011.

For sales to new STHs, this is the time to think renewal as well. At the initial sale, that’s the best time to know why they signed up for tickets, who are the share partners, what do they expect from the game day experience and their relationship with your organization, how do they prefer to communicate with you, and how/when do they expect to use their tickets.

There is no downtime in customer retention.

Don’t let retention efforts go into hibernation this summer.

Interested in improving your company’s customer service? See more information at: