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How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

Let Them Share – 1/14/14 TOW

Posted on in Customer Service Tip of the Week Please leave a comment


Have you ever seen the TV show “Monk?” It’s about a former police detective now turned police consultant. He has a “unique” personality due to too many different life experiences to go into at this point, but let’s just say he’s not the most touchy/feely person in the world.

Every episode includes his sessions with his psychiatrist where he shares his feelings in his own “Monk way.” Sharing feelings is not natural for Monk, and he has a hard time caring about or being curious about others’ feelings as well. At least in this respect, many of us are similar to Monk.

However in customer service – especially in many of the most difficult conversations we have – emotions are involved. And if you’re like Monk, or if you have trouble sharing your own feelings with others in a personal setting (let alone a work setting), you might work hard NOT to have to have a discussion of feelings. But unfortunately for those of us not on the touchy/feely side, we have to allow those emotions to come from the customer.

When the customer is upset, angry, frustrated, or they’re envious or hurt or anxious, we cannot ignore those emotions. In order to get to a resolution in such a way as to engender trust and to have the customer feeling good about how the conversation went (even if they didn’t love the outcome), we have to let them share those emotions.

People can bring down the emotions if they are allowed to flow; they can settle down quicker if we allow them to relieve the pressure. They can think more clearly and logically and move on if they’ve been allowed to vent. Oftentimes, they don’t even want a resolution if we just give them the opportunity to share the emotions.

Now I’m NOT suggesting you ENCOURAGE them to share, but be observant of emotions. If they exist, allow them to flow, don’t interrupt, don’t argue – instead, listen and empathize, and then find the opportunity to start asking questions that move you toward solutions.

To get to the next step, to deal with someone on more sensible terms, be sensitive to their emotions.

Let them share.