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Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

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30 Minutes or Free – 1/6/15 TOW

Posted on January 6, 2015 in Customer Service Tip of the Week Please leave a comment


I once worked as a Domino’s Pizza delivery person. It was a GREAT job during summer as a college kid, in particular. You get to drive around, make pizzas, and if a customer canceled an order – you get to eat free! I had a plastic cup in my house filled with cash from tips – it made me feel wealthy at the time (even if they were just 20-25 $1 bills).

This was a while ago – when bell-bottom pants were in (Were they ever really “in”?), when I knew how to drive stick shift, and when Domino’s had its 30 minute guarantee. The 30 minute guarantee stated that if the pizza arrived more than 30 minutes after it was ordered, you’d get it for free!

At the time, I was working in the first Domino’s store in a small town in North Carolina, and one of my deliveries was to a home in a relatively new neighborhood. I looked at the map hanging on the wall (this was pre-GPS and smart phones), wrote down my directions, and headed out. As I entered the development, I took my first right, my next left, and I was well on the way to getting there just in the nick of time – until it happened. I was on the right street, about a quarter-mile from the house, and all I had to do was drive down this road, take a left, and I was there.

But the road I was on was a dead-end. It hadn’t been completed. There was a fence at the end of the road, about 50 feet of undeveloped land, and then I could see that the road started up again on the other side. I had to improvise, and improvise I did! I found the house! But I was 5 minutes late.

They got 2 pizzas for free, but I received a nice tip. Then I went back to Domino’s, having just delivered the first free pizzas in this store’s history.

I explained what happened to the manager, he said “okay,” he walked over to the map, drew lines to show where the street was a dead-end, and went back to making pizzas. There was no blame.

In life, in customer service, and in the pizza world, sometimes things just happen. Sometimes it’s a bad experience, it’s a delay, or it’s a free pizza. And sometimes, there’s no reason to spread blame. Responsibility is something we should be quick to accept, but blame is something we should be slow to pin on others.

Blame is rarely solution-oriented, it rarely benefits the customer, it rarely fosters goodwill or a healthy culture. Focus on responsibility and lessons learned, and avoid the focus on blame.

Be okay with giving away the occasional free pizza.

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