star | Customer Service Solutions, Inc.

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

You are the Superhero – 11/5/13 TOW

Posted on in Customer Service Tip of the Week Please leave a comment

When I was growing up, there were so many great Superheroes I would read about in comic books or watch on TV. Superman was invincible (despite the occasional bout with kryptonite). Spiderman was a real person – a photographer – who just had this amazing power (and a cool outfit) that allowed him to almost fly through the city and catch villains in his web.

And then there was the greatest Superhero of all – Hong Kong Phooey. Okay, maybe the dog who knew kung fu wasn’t exactly a classic Superhero.

But one thing almost all Superheroes had in common was a tag line, or a motto, or some phrase that – when you heard it – made you think of him or her:

Leap tall buildings in a single bound…spins a web, any size, catches thieves, just like flies…

When I think of Superheroes in the business world, I envision those who help others, who treat others with respect. I think of those who go above and beyond the basics to make a co-worker or customer feel special. I think of people like you – people who do the right thing because it’s the right thing to do. People who don’t just answer a question, but they look to find the solution. People who are amazing problem-solvers, you-first individuals who make their businesses more successful, their customers happier, and their co-workers more enriched because they are doing their thing.

So you may not literally leap tall buildings, but you address big complaints. You might not spin a web, but you can talk with the best of them. You may not catch thieves, but you get at the root causes of issues. And you might not get all the accolades of a Superhero, but you have some of the same great long-term impact.

Great customer service people should be proud of what they do. They’re the Superheroes of business.