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How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

You are the Superhero – 11/5/13 TOW

Posted on in Customer Service Tip of the Week Please leave a comment

When I was growing up, there were so many great Superheroes I would read about in comic books or watch on TV. Superman was invincible (despite the occasional bout with kryptonite). Spiderman was a real person – a photographer – who just had this amazing power (and a cool outfit) that allowed him to almost fly through the city and catch villains in his web.

And then there was the greatest Superhero of all – Hong Kong Phooey. Okay, maybe the dog who knew kung fu wasn’t exactly a classic Superhero.

But one thing almost all Superheroes had in common was a tag line, or a motto, or some phrase that – when you heard it – made you think of him or her:

Leap tall buildings in a single bound…spins a web, any size, catches thieves, just like flies…

When I think of Superheroes in the business world, I envision those who help others, who treat others with respect. I think of those who go above and beyond the basics to make a co-worker or customer feel special. I think of people like you – people who do the right thing because it’s the right thing to do. People who don’t just answer a question, but they look to find the solution. People who are amazing problem-solvers, you-first individuals who make their businesses more successful, their customers happier, and their co-workers more enriched because they are doing their thing.

So you may not literally leap tall buildings, but you address big complaints. You might not spin a web, but you can talk with the best of them. You may not catch thieves, but you get at the root causes of issues. And you might not get all the accolades of a Superhero, but you have some of the same great long-term impact.

Great customer service people should be proud of what they do. They’re the Superheroes of business.