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Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

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Build a Retention Program

Posted on February 2, 2011 in Business Advice, World of Customer Service Please leave a comment

You have a marketing plan, a social media presence, and sales program. But do you have the same structures in place for retention?

In a recent Body Shop Biz article, the Toronto Area Dealer Association’s “Renewit program” is noted because it focuses on how the association is helping members to increase customer retention, sales, and profits. Among other features, the program directs the customer’s vehicle back to the dealership after a breakdown or wreck.

Now whether the program turns out to be as great as advertised is not yet known, but there is much to be learned from the program.

First, you have to have solid data on the customer and the product/service they purchased in order to communicate most effectively with them – make sure these details are acquired during the sale and effectively flow to your customer service systems.

Second, make it easy for the customer to contact you back if they have an issue. You’d rather resolve the issue and keep the relationship than have them go elsewhere today for support, since that might make them go elsewhere tomorrow for a product.

Third and more broadly, view your customer service functions as revenue-building entities that should have the goals, technology, people, and processes that focus on staying in touch with clients, meeting after-the-sale needs, and deepening relationships.

Build your own great customer service body shop.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Horton Hears a Stakeholder?

Posted on February 1, 2011 in Business Advice Please leave a comment

Do you remember the Dr. Seuss story about an elephant named Horton who believes he hears the voices of an entire village of people (the "Whos") on a speck of dust? Only Horton could hear the Whos. All the other animals in Horton’s kingdom thought he was crazy. To keep Horton from wasting his time protecting the Whos, a mean kangaroo and some crazy monkeys tried to boil the speck of dust.

Just before the dastardly deed was to be done, a small boy from Whoville added his voice to the other Whos, and his yell enabled the Whos to be heard by all in Horton’s Kingdom. It was a little voice, but when added to the rest, it helped the Whos break through the sound barrier. It worked because every person in the village, and let me emphasize EVERY person, had a common goal.

Think about all the voices in your organization, in your business life. Are you tapping into all the resources available to you for advice, guidance, input, and resources? Are you able to get all your key stakeholders and staff on the same page, or are assignments made with the mere hope that everybody gets their job done?

Unfortunately, most companies that tout customer service in marketing, or preach customer service internally, don’t leverage their key sources of ideas – customers and staff. But you can and should tap these resources.

Survey and/or interview your customers and your employees. Ask them to reveal their minds and hearts. What do they see as the most likely changes to the business environment over the next 3-5 years? What do you need to do now to be successful then? And ask what must be done in the short run to lock-in employees and guarantee customer loyalty now so that change won’t bring lost business and lower revenue.

Use this research to learn and to create a common direction and a common focus. Make sure you’re getting all the input you need, down to the last Who in Whoville.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


The Quest is Not the Thing

Posted on January 31, 2011 in Business Advice, World of Customer Service Please leave a comment

The quest for the next customer is exciting, arduous, challenging, and – when you win – rewarding. Every quest begins with a first contact. You work hard to learn about this customer’s needs, wants, and priorities. You strive to learn their goals, their price parameters, and their personal profile. Where did they go to school? Do they have children? Who’s their favorite football team? Where did they grow up?

You learn the facts. You create the plan. You execute the plan. You make the sale, and you ring the bell in celebration! Then you move on to the next potential new customer, the next quest.

Is there something wrong with this picture?

You’ve just worked hard to earn that new customer. Yet, your focus now is on the NEXT new opportunity. What’s most important is the CURRENT new opportunity. So many people in business are in such hot pursuit of the next new opportunity that they are blinded to the current new opportunity.

What would rather achieve: 50 one-time sales or 50 sales from one customer? I hope you all responded "the latter." Think of each new customer as the beginning of a new relationship – your current new opportunity. Your primary focus after completing that transaction with the customer should be developing the relationship and initiating an ongoing system of communicating with them.

Selling to people you don’t know and don’t have a relationship with is hard. Create a legion of customers with whom you can relate, communicate, and – hopefully – enjoy working.

Create this legion by developing relationships with the one-time customers and making them your source for long-term business success.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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