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Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

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Be Understanding if You Don’t Understand – 7/21/15 TOW

Posted on July 21, 2015 in Customer Service Tip of the Week Please leave a comment


Why is this person so wigged out? This customer won’t make eye contact with me – weird. I really have no idea why they’re asking me that question. Of all the things to complain about, they chose THAT?

People are different. Some people fly off the handle when they’re put on hold for even ten seconds while others patiently wait 15-20 minutes as long as there’s nice music. I conducted training for a hospital once, where – at the break – two things happened; one person complained that the room was too hot, and another person went to their office to get a sweater because the room was too cold.

I don’t claim to understand everyone; what I think is irrational, unprofessional, or rude may be deemed appropriate behavior by others. What I consider to be a minor issue is a federal offense to others.

The lens through which I see the world is not the same as everyone else. And while the world’s a more interesting place because of that, those varied lenses can make delivering great customer service that much more difficult.

So even though we should “seek to understand,” sometimes we just can’t. In those cases, still be understanding of that human being on the phone, behind the e-mail, or facing you at that moment. Even if the complaint, the issue, the reaction, their body language or tone is so foreign to you that you can’t understand it or why it’s happening, still try to understand it’s a human being who’s being human.

This is why empathy is so important. You don’t have to “feel their pain” to convey you care about them as a person. You don’t have to understand WHY they’re frustrated to understand THAT they’re frustrated.

When you don’t understand, it’s okay. Know that despite all you don’t understand coming from that individual, sometimes the best thing is just to be understanding.

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