understanding | Customer Service Solutions, Inc.

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Be Understanding if You Don’t Understand – 7/21/15 TOW

Posted on in Customer Service Tip of the Week Please leave a comment


Why is this person so wigged out? This customer won’t make eye contact with me – weird. I really have no idea why they’re asking me that question. Of all the things to complain about, they chose THAT?

People are different. Some people fly off the handle when they’re put on hold for even ten seconds while others patiently wait 15-20 minutes as long as there’s nice music. I conducted training for a hospital once, where – at the break – two things happened; one person complained that the room was too hot, and another person went to their office to get a sweater because the room was too cold.

I don’t claim to understand everyone; what I think is irrational, unprofessional, or rude may be deemed appropriate behavior by others. What I consider to be a minor issue is a federal offense to others.

The lens through which I see the world is not the same as everyone else. And while the world’s a more interesting place because of that, those varied lenses can make delivering great customer service that much more difficult.

So even though we should “seek to understand,” sometimes we just can’t. In those cases, still be understanding of that human being on the phone, behind the e-mail, or facing you at that moment. Even if the complaint, the issue, the reaction, their body language or tone is so foreign to you that you can’t understand it or why it’s happening, still try to understand it’s a human being who’s being human.

This is why empathy is so important. You don’t have to “feel their pain” to convey you care about them as a person. You don’t have to understand WHY they’re frustrated to understand THAT they’re frustrated.

When you don’t understand, it’s okay. Know that despite all you don’t understand coming from that individual, sometimes the best thing is just to be understanding.

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