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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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Customer Service Complexity Increasing – Here’s One Reason Why

Posted on April 14, 2011 in Business Advice, Government 1 Comment

In the Environmental Ladder article “Smart Customer Service for a Smart Grid World,” the writer talks about how most call centers at utilities spend the majority of their customer interactions addressing basic questions about bills, transfers of service, payment plans, etc. But as the utilities’ technology advances such as in the use of the smart grid and real-time data and information shared by consumer and utility alike, things change.

With knowledge comes, power – right? Well the information provided to the consumer, and the choices that the information offers create questions from the educated consumer for the utility. If consumers are more educated on how to manage their power day-to-day, what their consumption is, how to modify power plans, then the more questions they can ask of the customer service representative. The consumer can request more changes; they can better challenge utility decisions.

You see, an educated customer can create work for the business. In the grand scheme of things, this is great. We want consumers educated, having more data upon which to evaluate a service or a supplier. But businesses must realize that more information means that the customer’s expectations will change, their demands will rise, their ability to compare competitive businesses increases.

So businesses need to ensure that their staff understand that the FAQs (frequently asked questions) of the past may no longer apply. And today’s questions may differ from tomorrow’s. Companies need to be more agile in understanding what customers are asking about over the past week and must have plans in place for quick training of staff or quick communications out to consumers to answer those ever-changing FAQs.

Increases in customer knowledge can create increases in complexity for the customer service staff.

Make sure your education and training of your customer service representatives is staying ahead of the education of your customers.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

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