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When Kindness Means More in Customer Service - 12/9/25


Since a large part of the work we do at CSS includes customer research, we have seen tens of thousands of comments over the years about staff, and it is great to hear the positives that customers, fans, and account holders say about our clients’ team members. One word that Read more

Don’t Create the Second Complaint - 12/2/25


Maria was upset.  Rightfully so.  The product delivery was delayed, she couldn’t get anybody on the phone, and nobody would reply to her e-mails.  So, she went down to the store, and she found a customer service representative. After the initial greeting, the employee listened to Maria’s complaint.  While Maria Read more

Refresh on the Reasons to Appreciate the Customer - 11/25/25


This is a great time of year to give thanks, not just because it’s Thanksgiving week in the United States, but also because – with 2025 coming to a close - it gives us the opportunity to do some reflecting on the recent past. The idea of reflecting on reasons Read more

Confirm the Customer is Cleared for Takeoff - 11/18/25


An airplane pilot is told when they’re “cleared for takeoff” before they begin to accelerate down the runway.  The air traffic controller (ATC) has looked at everything in front of the pilot, on the runway and in the air space, and checked to ensure the pilot is good to Read more

Build Relationships with First-timers - 11/11/25


We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible.  One approach we’ve talked about on and off for years is the need Read more

Last Impression Faux Pas - 11/4/25


Rightfully so, many customer service experts harp on the importance of the first impression.  It happens quickly, and it can impact the individual’s perception of you and the organization.  We even wrote a Tip of the Week on this years ago called First Impression Faux Pas. What many people tend Read more

Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

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Let the Customer Decide Where to Share – 6/5/18

Posted on June 5, 2018 in Customer Service Tip of the Week Please leave a comment


When we work with clients on their Voice of the Customer strategy, there’s obviously a proactive research component included. And while many companies immediately consider a web survey as the sole source of customer feedback, when designing your Voice of the Customer strategy, first think about how your customers would prefer to share their feedback with you.

Some people prefer the face-to-face focus group because they can dialogue with others, and they prefer that personal interaction. Others prefer the web survey that is clickable and quantifiable, and it can be done any time of the day-of-week or time-of-day.

Some prefer the telephone, and not necessarily your calling them – which is becoming more and more rare – it’s also providing opportunity for them to dial into an anonymous conference call or to leave a voicemail for someone with their thoughts and opinions. Consider social media, where many are digitally engaged customers who spend a lot of their time and effort engaging companies through those more new-age methods.

Another benefit of gathering the Voice of the Customer using methods the customer would prefer to share information, is that your results can be biased if you don’t take that approach. What if 50% of your clientele who experience the organization onsite prefer to give the feedback onsite, but all you request is a web survey?

What if you prefer to use focus groups, but the majority of your customers don’t have the time nor inclination to drive somewhere, park, sit in a focus group, and then drive home? What if you preferred to get feedback via social media, but 80% of your clients are rarely on social media except as an observer of others?

To truly and accurately get the voice of your customer, develop a strategy that taps into the communication methods that your clients prefer most.

Let the customer decide where to share.

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Listening to the Employee’s Voice – 1/27/15 TOW

Posted on January 27, 2015 in Customer Service Tip of the Week Please leave a comment


The “Voice of the Customer” is an often-heard phrase. We have a sports research program called the “Voice of the Fan.” These are ways of describing that organizations either need to simply listen to their customers, or they need to have a 12-month strategy for tapping into customer feedback and input to continuously improve.

But what about the employee? Do they have a voice, and what is the voice saying? Most companies realize that asking the customer is the best way of obtaining the “Voice of the Customer.” But few realize that asking employees is the second best way of learning the “Voice of the Customer.”

Employees – particularly those on the front line, are the ones engaged with the customers many times daily. Employees hear the complaints, the confusion, and the questions. Employees hear what make customers say “thanks” and what makes customers frustrated. Ask your employees about your customers – it’s the best customer research money you’ll NEVER spend!

Don’t stop there. Apply your “Voice of the Customer” strategy and principles into creating a Service Culture. Your organization hires employees, but does it ask them why they chose your organization and what expectations they have about the employee experience? Your company “onboards” employees, but does it have 1 week, 1 month, and 90 day check-ins with new hires to gauge whether those expectations are being met and how they’re feeling about their job and your organization?

Think about your employee vets. Are the longer-term staff asked about processes and policies that are barriers to the great customer experience? Are veteran employees asked about the current climate, training needs, or potential system changes (BEFORE they’re implemented)? Is there documented information on how proud they are to work for the organization and how engaged they are in the company’s mission and vision?

We love conducting customer research for our clients, but in your effort to provide a great experience for your external customers, don’t forget your internal customers.

Listen to the Voice of the Employee.

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