When I was growing up, there were so many great Superheroes I would read about in comic books or watch on TV. Superman was invincible (despite the occasional bout with kryptonite). Spiderman was a real person – a photographer – who just had this amazing power (and a cool outfit) that allowed him to almost fly through the city and catch villains in his web.

And then there was the greatest Superhero of all – Hong Kong Phooey. Okay, maybe the dog who knew kung fu wasn’t exactly a classic Superhero.

But one thing almost all Superheroes had in common was a tag line, or a motto, or some phrase that – when you heard it – made you think of him or her:

Leap tall buildings in a single bound…spins a web, any size, catches thieves, just like flies…

When I think of Superheroes in the business world, I envision those who help others, who treat others with respect. I think of those who go above and beyond the basics to make a co-worker or customer feel special. I think of people like you – people who do the right thing because it’s the right thing to do. People who don’t just answer a question, but they look to find the solution. People who are amazing problem-solvers, you-first individuals who make their businesses more successful, their customers happier, and their co-workers more enriched because they are doing their thing.

So you may not literally leap tall buildings, but you address big complaints. You might not spin a web, but you can talk with the best of them. You may not catch thieves, but you get at the root causes of issues. And you might not get all the accolades of a Superhero, but you have some of the same great long-term impact.

Great customer service people should be proud of what they do. They’re the Superheroes of business.