People who are great at customer service, understand that one of their most important attributes, one that is a must, is the ability to empathize with others. People want to be understood. They want to be heard. And before you can meet their need or address their feelings or resolve their issue, in customer service it’s not enough to understand what that issue involves. Customers also need to FEEL LIKE YOU UNDERSTAND that need, their feelings, and their perspective.

Empathy helps in emotional situations and service recovery situations because if people are upset and you show some understanding, they’ll feel you’re listening.

If they’re complaining and – instead of you arguing – you agree with some of what they say, they realize that they may not be in for a heated discussion. Therefore, the other person’s emotional level should drop because they feel like they’re dealing with an understanding person who’s not going to argue every point. Arguing with the client usually just keeps emotional levels high.

Empathy helps to bring down emotion, which is obviously better for the client. However, it’s also better for you since you can deal more with the issue and solution without as much emotion involved; this also helps to shorten conversations.

If you want to improve your skills and approach to serving others, then work on how you come across to others. Be more conscious of how your words and gestures and tone of voice make the other person feel. Know how your action elicits a certain reaction from them. Make your life and theirs better by better conveying how much you understand and how much you care.

Become an empathy expert.

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