tone | Customer Service Solutions, Inc. - Page 9

Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

How to Show the Opposite of Indifference – 4/25/17

Posted on in Customer Service Tip of the Week Please leave a comment


Sometimes the best way to define a word is to say it’s the opposite of another word – and then define that other word.

What is darkness? It’s the absence of light.

What is lethargic? It’s the opposite of energetic – where you move and you have the capacity to move. Imagine remembering people’s names easily, getting work done – the right work at a high pace; imagine maintaining your focus and your positive attitude all day long.

Now let’s define a key customer service word by painting a picture of opposites. Many studies have noted that – roughly 68% of the time – the primary reason customers stop going to Company A and move to Company B is that they perceive Company A is indifferent to them.

Therefore the question is: What is indifference?

  • It’s the opposite of responsiveness, where you quickly reply to messages, immediately take action on issues, and effectively manage customer expectations.
  • It’s the opposite of proactivity – where you initiate conversations with clients, even when you know the conversation is going to be on a difficult subject.
  • It’s the opposite of engagement – where your eyes, your gestures, your body language, and your tone convey interest in the other person and their situation.
  • It’s the opposite of caring – where the customer feels like you are concerned with their issues, needs, goals, and feelings.
  • It’s the opposite of follow-through, where you ensure the client got that need addressed.

 
If indifference is such a retention-killer for a business, do whatever you can to ensure you’re not perceived in that manner.

Show responsiveness, proactivity, engagement, caring, and follow-through.

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Question without Questioning – 4/11/17

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People great at customer service typically have the skill to artfully and effectively ask questions. By asking questions, you’re showing your interest, gaining control of the conversation, and learning about the specifics of the issue or need so you can tailor your response.

In a past Tip of the Week, I noted that asking questions (done incorrectly) can make it seem like you’re interrogating the customer – firing question after question at the customer.

There’s another risk to be wary of when asking questions of the other person. It’s the risk of the customer feeling like you’re questioning them – their motives, their honesty, their integrity, their intelligence.

You can run this risk primarily based on how your questions are delivered, not necessarily due to the questions themselves. Think body language and tone.

Imagine someone asking you the following question with their arms crossed, rolling their eyes, and emphasizing ‘that’ – “Why did you do that?”

Consider an employee with their eyebrow raised and asking you “So that was an accident?” You can almost feel them making air quotes as they say the word accident.

What if the employee said to you: “So what EX-ACT-LY was the purpose of that?”

When you want to ask the right questions for the right reasons, remember there’s a right way (and a wrong way) to do so. Ensure that your body language and tone don’t keep you from delivering a great experience.

Make sure you question without questioning.

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Their Tone is “a Tell” – 4/4/17

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On March 14 we shared a Tip on how to read a customer’s body language, then how to use that reading to refine your response.

You can do the same thing with the other person’s tone of voice. Whether they’re Angry, Afraid/Anxious, or Sad, the emotions can be conveyed differently through the voice. And some of these emotions require you to respond differently.

Those that are angry typically have these characteristics of their tone of voice:

  • Loud voice
  • Emphasizing every syllable (particularly if loud)
  • Emphasizing negative words
  • Rapid speech
  • Interrupting you
  • Potentially high pitch.

 
Those that are afraid, anxious, or sad typically have these characteristics of their tone of voice:

  • Series of pauses…um’s
  • Talking in a monotone voice
  • Wavering tone
  • Breaks in the strength
  • Potentially rapid speech
  • Potentially high pitch.

 
Along with listening to the other person’s words, listen to their sounds. Pay attention to the detail. It will inform your approach – which is different for anger reduction as opposed to reducing anxiety. It will tell you whether to gain control of the conversation through questions, empathy, and apology (for anger) or whether to build credibility by conveying your experience in working through situations like theirs and creating comfort by clearly describing what needs to happen next to resolve the issue (for anxiety or sadness).

The customer’s “Tell” is the voice – not necessarily just the words. And how should you respond with your own voice in these emotional situations? Keep in mind:

  • Lower and Slower – It’s hard for an irate person to continue to yell at someone speaking softly, and a slower pace reduces the energy in the conversation.
  • Inflect for Interest – They want to feel like you care; convey caring by avoiding the monotone; instead, use periodic inflection when engaging.
  • Key Word Emphasis – Highlight with your voice (with pauses or a slightly modified tone) those specific words that convey understanding, empathy, caring, and key next steps.

 
Always listen to the other person’s words, but also listen to the sounds they convey; the sounds often share the emotions that the words can hide.

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