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Know the Customer’s Value Proposition - 2/12/19


I’ve written about how it’s important to build up your co-workers when talking to customers. When the nurse is getting ready to send the patient down to radiology, she lets the patient know what great work and great care that the radiology tech provides. When the teller contacts a Read more

Paint a Picture, Take a Picture - 2/5/19


Many of us are visual learners. In order for us to understand the concept, we need to be able to see the concept illustrated. And by seeing the concept illustrated, I’m not just talking about taking something that somebody says and merely typing it into an email. I don’t Read more

Recipe for Reputation Rehab - 1/29/19


As another corporation is trying to recover from self-inflicted reputation wounds, it is seeking to get back in the good graces of consumers. It’s laying out a 6-point plan to improve its performance, but – in the end – publicizing this plan is also about rehabilitating its reputation. Read more

Don’t Dwell on the Customer Crazies - 1/22/19


Whether or not you’re a fan of Duke University basketball, you may have heard of the “Cameron Crazies.” This is a nickname for Duke fans that attend home games in Duke’s Cameron Indoor Stadium. One of my friends was one of those Cameron Crazies. He was Read more

Retain through Responsiveness - 1/15/19


In a recent Bloomberg article about online retailers, there’s a story about a women’s cosmetics customer who used an online app to order some items. She waited weeks for the delivery after it was shipped to the wrong address, and she had great difficulty in getting the issue resolved. Read more

Bring Something Extra to the Table - 1/8/19


As somebody who has customer service as a part of their role and responsibilities, you are often talking to customers who could access the answers to their questions or the solutions to their problems via a website or some social media resource. But instead of going to those communication Read more

How to Have a Truly HAPPY New Year - 1/1/19


Don’t worry. After today, I will get away from my holiday-themed tips, but for now, let me ask you a question. What would be a good way to have a truly HAPPY New Year? Is it lowering expectations so that everything exceeds your expectations? Is Read more

2018 Holiday Poem - 12/25/18


Annually I write a note at this time of year, And the goal not once but every time is to bring you some cheer. I try to encourage, And I work to state the truth Because as we continue to grow more “wise,” We can’t lose sight of the joys of youth. So this year Read more

Be SomeBODY to Your Customer - 12/18/18


Jenny lives on a farm, and she's often running errands to get things for the animals or the family. She goes to one particular store to get her hay, and she always chit-chats with the person at the register. Marie is always friendly and cordial, and Jenny always buys Read more

A Representative Success! - 12/11/18


I was in a meeting recently with a client, and it was interesting to chat with one of their best customer service representatives. This is an employee who works with the same business clients every month, and when she described what she does, best practices started flowing. She knows her Read more

Build Rapport to Build Your Business – 12/6/16

Posted on in Customer Service Tip of the Week Please leave a comment


Story 1: The worried spouse called the gambler’s hotline because she was afraid her husband had a gambling problem. He had been spending lots of money on it, staying out later and later. When the hotline representative answered the call, the representative was calm and empathetic about the situation. She asked appropriate questions and gave the wife time to explain her situation. The caller was comfortable with the advice being offered and ended the call with some clear next steps, resources available, and someone she could trust to call again. She eventually utilized their resources.

Story 2: The nurse at the primary care clinic met Fred – a new patient that had switched clinics because of insurance purposes. The nurse wasn’t rude, but she didn’t smile, didn’t introduce herself, and never used the patient’s name after calling Fred in from the waiting room. She spent the entire time in the exam looking at her computer. When the doctor entered the room to meet Fred for the first time, there wasn’t necessarily tension, but there was a reserved, guarded, impersonal feel to the conversation. Fred considered finding another doctor.

Story 3: Marie needed to buy a new car, and she knew that her credit union had an auto buying service. The people at the credit union had always been friendly and she trusted them, so she decided to give it a shot. After a call and several e-mails, she noticed that no matter to whom she spoke, they were always responsive and consistently pleasant – almost happy! They gave her many details, explained processes, provided links to specific sites on the web, and were patient with Marie’s questions. She bought the car through their service.

These are three stories that had some success (Stories 1 and 3) and a probable fail (Story 2). These are all stories about the need to establish rapport. Maybe the quality of the services in Story 1, the physician’s skills in Story 2, or the auto purchase terms in Story 3 were no better or worse than the alternatives that could be considered, but the decisions to move forward with those businesses were made largely on the rapport that the employees established.

Rapport can lead to credibility, comfort, confidence, and – in the end – a decision to do business with an organization (or not).

Build rapport to build your business.

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Sympathy – the Customer Service Conundrum – 4/5/16 TOW

Posted on in Customer Service Tip of the Week Please leave a comment


The employee tried to defuse the customer who was upset by stating “I feel the same way you do right now.”

The customer service representative told the customer “I know exactly what you’re going through.”

The client was obviously unhappy, and the employee responded “I’m as frustrated as you are.”

Maybe these responses from the employee seem appropriate – or maybe they seem out of bounds. But if you’re teetering on your decision about whether these are good or bad employee statements, read the following – the same scenarios with more context.

The employee tried to defuse the long-term customer who was upset about the no-return policy by stating “I feel the same way you do right now.”

The customer service representative told the customer who had been on hold for over an hour “I know exactly what you’re going through.”

The client couldn’t get the answer to their question on the website or on the phone and was obviously unhappy having to go downtown to the company offices, and the employee responded “I’m as frustrated as you are.”

How do the employee responses seem to you now? The problem with these statements is that they are far more focused on sympathy than empathy. They are more about stating how the employee knows the exact customer situations and maybe even has the same feelings as the customer. But often, when employees try to move from sympathy to empathy, they run a big risk.

Do they know the whole customer story? Do they truly feel what the customer feels? Does a customer want an employee to sound like the real victim of poor customer service? No. No. No.

Be careful when trying to convey to the customer that you truly know the full extent of their situation and to feel their feelings. In most cases, you don’t, and that’s okay.

Instead of serving up sympathy, show empathy. You don’t have to “feel their feelings” to provide great customer service.

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Emotions Take Energy – 3/1/16 TOW

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Are you ever been exhausted at the end of a day? How about the end of a conversation with a co-worker? Are you worn out by a tough talk with a difficult customer? Maybe the effort you put into the day, the stubbornness of a co-worker, or the attitude of the customer just wore you down. Or – just maybe – your own emotions that bubbled up are what wore you down.

Ever wonder why pro golfers are noted as being so steady, so calm? Some of that is because it helps them to focus on the immediate task at hand – the next putt, the next drive, visualizing the next shot. They can’t have the quality of what they’re about to do negatively impacted by what they just did (even if it was a good shot). But they also are walking and swinging for 4 hours straight, and they need to have strong energy of body and mind on the 18th hole just like they did on the 1st hole.

Emotions take energy.

When we teach classes on how to defuse the upset customer or co-worker, we talk about letting the other person vent – let them blow off steam. Once they’re given time to vocalize their concerns, many naturally settle down. Why? Because they’re tired – they just expended a lot of energy through their emotional outpouring.

So there are two lessons to learn here – First, realize that when you expend emotions when engaging others, it’s going to take some of your energy. Emotions are wonderful things when channeled for good, so ensure that you’re saving that emotional energy for times when you want to celebrate and do for others or pat yourself on the back. Try not to let yourself get so emotionally involved in things that don’t deserve your energy. Focus on the task, the details, the next steps – convey you care without carrying emotions into everything you do.

Second, use the knowledge of the emotions-energy link during tough customer and co-worker conversations. Realize that allowing the other to vent helps to wear out the other and bring their emotions down. Conserve your energy as they expend theirs; then you can work from a lower key and more objective position to start resolving issues.

On those low energy days and during those tough talks, remember that Emotions Take Energy.

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