In a perfect world, you never need to say “No” to the customer. But as we all know, this is not a perfect world. There are a lot of issues in the world, and there are a lot of issues in customer service. Our companies are not perfect, our co-workers are not perfect, and our solutions to customer issues are rarely perfect.

The customer wants you to fix their issue or address their need, and often they are telling you HOW you should fix that issue or address that need. Frequently, their solutions won’t work. You can’t always waive a policy, change a process, or do something in 5 minutes that takes 5 days. You have to say No.

But there are ways to say No that are giving the right kind of No. Here are 3 quick steps to consider:

Convey Why the No: Before you say No to their solution, make sure they understand WHY their idea won’t work. In a professional way, explain the rationale so they understand it’s not a matter of you being obstinate. There’s an objectivity to your response.

Link Your Solution to Their Goal: They may suggest a certain process, but what is their goal? They may want something done, but what is their goal? They may say they want it in 5 minutes, but what is their goal? Their goal may be having a great event, getting a remedy before they hold a meeting, having a working product, getting financing for a house, or feeling better. If you can understand their desired outcome and get them to think about the goal instead of the solution, then you can link your solution to their goal.

Offer the Options: Finally, suggest alternatives that achieve their goal. Particularly if you can offer more than one solution, it gives them some control over deciding the next step. Even if there’s only one solution, by attaching it to their goal, they’re envisioning the eventual success.

Taking this approach will keep the temperature of the conversation low, put you in control, and lead to more productive and positive conversations.

Give the right kind of “No” response.

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