I enjoy watching sports, and I’ve even listened to some sports press conferences over the years, just to hear what coaches are saying.  Basically getting the leadership perspective from the sports industry either out of my interest or curiosity, or to figure out how to apply it to the business world.

A pro football coach was discussing some of the injuries that players were dealing with, and he stated: Someone’s best ability is their availability.

I found this interesting, because usually when we talk about the best players, we’re talking about those with the best skills.  But really, the most impactful players are the ones that are on the field, the ones that are able to participate in 80%, 90%, 100% of their team’s plays.  Maybe there are more skilled players on the bench, but because they’re nursing injuries, they may miss weeks of games or may be limited to only a few plays for each game.

In customer service, availability is also huge.  It’s not just a matter of handling that question or the complaint.  It’s a matter of being available to communicate.  Availability is the opportunity to serve.  Availability gives us a better chance of being responsive.  Availability enables us to show our abilities, to show our skills and knowledge.

So how do you make yourself available?

Consider how you can be available via the phone or via e-mail a little bit more.  Consider how to spend less time in meetings to find more time for the customer.  Look at the administrative tasks that you perform, those reports you produce for management, and determine how to spend less time on these to free up more time for the customer.  Find activities you perform that do not affect the customer, and figure out which of these items you could stop doing, reduce time on, or defer to the lighter times of the day or week.

You have tremendous abilities in customer service, communication, and issue resolution.  To be even more impactful, find ways to make availability your BEST ability.

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